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Chief Marketer Staff

  • Primedia Consolidates List Management

    Primedia Enthusiast Media has consolidated the list management, of its more than 100 consumer enthusiast magazine titles, affinity master files, and Powerbase, its 7 million-name collective subscriber database.

  • New Products and Services

    Serenic DonorVision: financial management software aimed at fundraising organization–Serenic Corp., Edmonton.

  • Short Cuts

    Payments Resource One, a Phoenix-based payments trade association, has launched MyLastStamp.org, a Web site aimed at consumers, lenders, utilities, service providers, nonprofits and others who accept pre-authorized, direct payment.

  • List and Database News

    Dell Magazines Penny Press Book Readers This file of 264,766 book readers is under new management. Selections: Gender, recency, lifestyle, income, age, credit cards, state/SCF/ZIP Price: $100/M Contact: Mal Dunn Associates Inc., 845-278-1200 Vermont …

  • Bear Creek Expects to Post $3.5 Million Loss

    Bear Creek Holdings Inc. expects to report a pre-tax loss in the range of $2.5 million to $3.5 million for the fiscal year ended March 26.

  • E-mailers Bounce Fewer Messages, Sell More Goods and Services

    E-mail marketers are selling more and bouncing fewer messages, according to the latest trend report from DoubleClick.

  • Agencies

    FTC Freezes Assets of Spyware Operation

    The Federal Trade Commission has frozen the assets of an operation it charged with using bogus scans and spam to market an anti-spyware program.

    Defendants Trustsoft Inc. and its Houston-based principal, Danilo Ladendorf sent pop-up and e-mail messages informing consumers that their computers had been remotely “scanned” and that spyware had been detected, according to the FTC.

  • Pet Ecology Scoops Up Prospects Via DM Campaign

    Pet Ecology Brands Inc. recorded a number of new customers for its cat litter products through a direct response television test campaign, and a print media buy.

  • DMA Names Kuritsky VP of Marketing

    Direct Marketing Association has named Alan Kuritsky vice president of marketing.

  • Pacific Sands to Launch DRTV Effort

    Pacific Sands Inc., a manufacturer of environmentally safe cleaning and water treatment products, will begin running direct response TV ads during the week of June 27.