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Letters to the Editor

Re: Loose Cannon: Database Marketing Goes to War, Direct Newsline, June 27, 2005]: Regarding your column on the database of Selective Service registrees…

Frank Guzzardo has been appointed vice president of Eastern sales at BlueLithium Inc., an Internet advertising network based in San Jose, CA. Guzzardo was formerly Eastern regional sales manager for ValueClick Media.

Short Cuts

Relationship marketing firm Epsilon is building 75,000-square-foot of new office space in Dallas. The new facility, scheduled to open next spring, will replace two existing Dallas offices and includes a 5,000-square-foot data center. It will house roughly 340 employees.

List and Database News

Randall Publishing Co. has named MeritDirect to represent its Equipment Data Associates master file database and related files. The master file consists of 1.1 million equipment buyers is available, plus seven other lists that specify types of equipment buyers. Other files identify those who’ve bought construction, lift truck, agricultural, logging and woodworking equipment.

Integration: The Multichannel Marketer’s Byword

“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by “Multichannel Merchant” magazine and Experian. “Integrating the Internet …

Tuning In to DRTV and Radio

Many marketers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many marketers feel that their product line won’t support a DRTV or radio promotion; they’re also uncertain about which approach to try and where to start.

“Stunt” Advertising

When 20th Century Fox wanted to promote its 2004 summer release “The Day After Tomorrow” on television, the studio figured it had better do more than just buy some 30-second spots to capture the attention of teens and young adults.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Carabella Prepares for July 4th Celebration Carabella Collection, the apparel catalog that targets fashion-conscious women with value priced apparel and swimwear, recently mailed a “Pre-Summer Sales & Clearance” book inspired by the upcoming Fourth of …

Listline e-Newsletter 06/27/05

Nearly 1 million names are available on the Ultimate Golf Vacation
Package Buyers list. The unit of sale ranges from $400 to $2,100. Men
made 90% of these purchases.

Listline e-Newsletter 06/24-05

Preston Publications has named Statistics to manage the Journal of
Analytical Toxicology list of 3,609 subscribers. This science journal
focuses on toxic substances and drug identification.