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Fox Sports Radio Adds Text Message Options

Listeners of Fox Sports Radio are now using cell phones to give their feedback or participate in surveys, quizzes and giveaways by sending a text message to “ON FOX.” Listeners receive instantaneous feedback from Fox Sports Radio thanking them for their …

Agencies

American Historic Inns Adds Sampling/Promo Department

Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns …

TiVo Names Rogers President and CEO

Tom Rogers will replace Mike Ramsay as president and CEO on July 1, the digital recording service company TiVo said yesterday. Ramsay, a co-founder of the company, announced in February he would step down to pursue other options. Rogers has been a …

News Briefs

DOMINOS PIZZA: will be the title sponsor of the NASCAR Busch Series race on Aug. 20 at Michigan International Speedway, the Domino’s Pizza 250. The QSR also will be the primary sponsor of Michael Waltrip Racing’s No. 99 Busch Series Chevrolet during …

Digital

Hyundai to Watch Web’s Offline Effect

Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.

Experian Introduces B2B Marketing Triggers

Experian has introduced B2B Marketing Triggers. This service uses changes in company statistics, such as payment history or creditworthiness, to alert marketers regarding potential changes in firms’ ability or willingness to make purchases.

Experian Introduces B2B Marketing Triggers

Experian has introduced B2B Marketing Triggers. This service uses changes in company statistics, such as payment history or creditworthiness, to alert marketers regarding potential changes in firms’ ability or willingness to make purchases.

USPS Forms Council for Small Business

The U.S. Postal Service has established a Small Business Marketing Council that includes members from nine different entrepreneurial groups, along with the Direct Marketing Association and the Association for Postal Commerce.

DMA Honors Goodloe for Achievement

The president of Direct International Inc. Al Goodloe has received a special award for extraordinary achievement on Monday from the Direct Marketing Association’s International Council. The award was presented during the DMA International Day luncheon in New York.

Agencies