Chief Marketer Staff

• That’s So Raven Star Gets Her Own Fragrance

  Raven-Symone, the star of Disney Channel’s hit series, That’s So Raven, is set to launch her own fragrance. Raven-Symone The deal, with Disney Consumer Products and design and distribution company boom! LLC, calls for a fragrance that targets the …

• Thrifty Sweeps Offers Free Gas for a Year

  To take the heat off travelers’ summer gas woes, Thrifty Car Rental recently launched a sweepstakes awarding a daily prize of a pre-paid gas card worth $1,800. Consumers go to the Web site, Thrifty.com, click on the contest logo, and give the Tulsa, …

• Industry Execs Wrap Up PRO Award Judging

  Over four dozen marketers from brand corporations and agencies sifted through some 500 campaign entries this week in search of the 2005 PROMO Magazine PRO Award Campaign of the Year. Two teams of judges spent Tuesday and Wednesday identifying the best …

• Agencies

  Family Values: Internal Marketing and CRM

  Thinking of buying a new CRM system? Save your money until you know that your staff is behind you. And how do you do that? Through internal marketing.

• Live From DMDNY: Mail Still Works, Says Potter

  Mail remains a vital form of commerce and communication despite the plethora of alternatives today but the business model of the U.S. Postal Service must change to reflect today’s realities, Postmaster General Jack Potter said at the DM Days conference Wednesday.

• Live from DMDNY: HP Uses Consensual Marketing

  Is there more to consensual marketing than just receiving permission to send an e-mail newsletter? Yes, according to Hewlett-Packard.

• Live from DMDNY: Neeleman Named Marketer of Year

  David Neeleman, the CEO and chairman of JetBlue Airways, was named DM Days New York Marketer of the Year. Within the last few years, Neeleman’s JetBlue has consistently been at or near the top of consumer airline preference surveys.

• Live from DMDNY: Harvey Mackay’s Last Speech

  Harvey Mackay, author, toastmaster and chairman of Mackay Envelope Co. gave the last speech of his professional career at the Direct Marketing Days New York conference.

• Canada May Stop Access to MO Prescription Drugs

  Canada’s health minister threatened Wednesday to overhaul the country’s regulations on exporting prescription drugs.

• DMA, USPIS Team on Sweeps Initiative

  The Direct Marketing Association and the U.S. Postal Inspection Service have joined forces to launch a nationwide initiative to tell the public how to avoid being scammed by fraudulent sweepstakes.