Chief Marketer Staff

• Samsung Gets On Board with Fantastic Four

  Samsung Electronics has launched a multifaceted campaign around the nationwide theatrical release of Fantastic Four next month, including product placement in the movie, a video game and a sweepstakes that will give the grand-prize winner a walk-on role …

• Agencies

  TBS Teams With Baskin-Robbins on Pair of Sweeps

  TBS and Baskin-Robbins are getting together for a cross-promotion called “31 Days of Funny,” kicking off July 1 and is the first promotion that ties in a brand with TBS’s year-old “Very Funny” prime time lineup of syndicated comedy programming, which …

• Agencies

  Amazon.com Books Dylan, Jones for Online Concert

  Amazon.com will throw a high-profile online party to mark its tenth anniversary next month. The July 16 event, dubbed “Amazon.com 10th Anniversary Event Presented by Chase,” will feature performances by Bob Dylan and Norah Jones, with readings by top …

• Agencies

  Miller Sweeps Taps Hispanic Soccer Fans

  Miller is out with a summer sweepstakes targeting Hispanic soccer fans with a chance to win tickets to the Confederation of North, Central America and Caribbean Association Football (CONCACAF) Gold Cup finals. The sweeps, Destapa Tu Sentidos (Uncap your …

• Agencies

  New York Mets Get a Wise Sponsor

  Wise Foods, Inc. has signed a multi-tiered sponsorship deal with the New York Mets, giving the salty snack maker extensive presence at Shea Stadium and on the team’s Spanish-language radio broadcast. The three-year deal makes Wise the Official Potato …

• News Briefs

  LOWE’S: will offer all active, reserve and retired military personnel and their immediate family members a 10% discount on in-store purchases up to $2,000 made during the July 4th holiday weekend. The home improvement retailer offered the same discount …

• Agencies

  Live from DMDNY: Former Commerce Secretary Donald Evans Discusses Politics and Marketing

  Donald Evans, a self-described

• Live From DM Days: Marketing to Hispanics

  Hispanics are one of the fastest growing segments of the U.S. population and they are open to direct marketing offers. But you have to talk to them the right way, argued Michael Saray, president of Michael Saray Direct Marketing at DM Days on Tuesday.

• Live from DMDNY: NY Gov Proclaims “Direct Marketing Week”

  In honor of the Direct Marketing Days New York conference New York state governor George E. Pataki issued a proclamation declaring June 26-July 2, 2005, as “Direct Marketing Week in the Empire State.”

• Circuit City Picks David L. Mathews as President of DM Operation

  Circuit City Stores Inc. tapped David L. Mathews to serve as its senior vice president and president of Circuit City Direct.