Chief Marketer Staff

• Agencies

  Broker Roundtable: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business?

  This week’s question: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michelle Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

• July’s Top Five Articles

  The five most popular Directmag.com articles in July

• Expert Advice: Pros and Cons of Going Global Online

  American businesses are reluctant to expand beyond U.S. borders. But given that overseas companies don

• Mobile

  Going Mobile with Loyalty Rewards

  So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.

• Digital

  Increase Accountability With Micro Strategies

  As brands increasingly need to control costs and drive results, micro strategies that can make offline channels more affordable and enable smarter, smaller media buys with greater accountability deserve a closer look.

• Adult Swim & Kia Soul

  2010 Pro Awards Finalist; Best Creative

• Yahoo! Yodel Studio

  2010 Pro Awards Finalist;

• Love your Team. Grow the Ivy.

  2010 Pro Awards Finalist; Best Campaign on a Budget (under $250,000) & Best Idea or Concept

• Lay’s Local

  2010 Pro Awards Finalist; Best Retail/Co-Marketing Campaign

• River Monster’s Piranha Flash Mob

  2010 Pro Awards Finalist; Best Campaign on a Budget (under $250,000)