Chief Marketer Staff, Author at Chief Marketer

Knorr Readies Consumer-Generated Labels

In April, Knorr launched a contest for the Latina community that for the first time promised it would feature winning recipes on its labels. That day of reckoning has come

Marketvision Hires VP Strategic Innovation

Multicultural marketing agency marketvision has hired Frenchie Guajardo as vice president of strategic innovation. Her focus will be on digital and shopper marketing

News Brief-My Coke Rewards

My Coke Rewards has launched the “Million Point Giveaway” reward program to thank its 15 million members in August and September. The giveaway will be spread to more than 70,000 members with daily instant wins

Mattel Builds Social Media Whirl around Barbie Video Girl

Mattel’s iconic doll Barbie signed into social networks Foursquare and Twitter in July to promote her latest career: videographer. And both Barbie and her parent company celebrated the new Video Girl Barbie with a scavenger hunt

Agencies

Broker Roundtable: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business?

This week’s question: What effect is the U.S. Postal Service’s upcoming rate hike likely to have on business? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michelle Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

July’s Top Five Articles

The five most popular Directmag.com articles in July

Expert Advice: Pros and Cons of Going Global Online

American businesses are reluctant to expand beyond U.S. borders. But given that overseas companies don

Mobile

Going Mobile with Loyalty Rewards

So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.

Digital

Increase Accountability With Micro Strategies

As brands increasingly need to control costs and drive results, micro strategies that can make offline channels more affordable and enable smarter, smaller media buys with greater accountability deserve a closer look.

Adult Swim & Kia Soul

2010 Pro Awards Finalist; Best Creative