Chief Marketer Staff

• Email

  E-mail Service Providers: How to Distinguish the Exceptional from the Standard

  Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It

• Better Marketing Through the iPad?

  How can marketers use the iPad to engage with customers in new, effective ways? That’s a question occupying many marketing leaders.

• The Importance of Being Influential

  Many organizations, and the individuals in them, are finding themselves in a world that may not resemble anything they ever imagined. As a result, they need to cultivate a new skill set: influence skills.

• Agencies

  BDA Hires COO

  Branded merchandise agency Bensussen Deutsch & Associates, Inc. has hired John Rostas as COO

• Agencies

  P&I Postscript-Kwikset

  Kwikset: the residential door hardware company has launched the “LiveSmart” sweepstakes to show parents and homeowners how simple home security can be

• August Isn’t Too Early To Start Preparing For The Holidays

  Started hanging the tinsel yet? Ordered the instant latke mix? Mixed the punch and dragged out the Dickens? While personal preparations for the December holidays may be a ways off, mid-August is a good time for marketers to start planning their campaigns. Bill Tancer, general manager of research at Experian Marketing Services, has just released The 2010 Holiday Marketer: Benchmark And Trend Report. He spoke with Direct Newsline about holiday trends and myths

• Broker Roundtable: What’s the outlook for the holiday season?

  This week’s question: What’s the outlook for the holiday season and what are brokers doing to encourage mailers? Our current panel features Tom Colwell of Conrad Direct, Don Eaker of Wave Direct, Ed Krug of True North List Marketing, Michael Peterman of Veradata, Stefanie Pont of Pont Media Direct, Harold Pratt of Pratt Direct Inc., Kathy Tribel of Lawrence Direct Marketing Inc. and Michele Volpe of Media Source Solutions. Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

• P&G Calls on Bloggers to Help with Safe Drinking Water Effort

  Procter & Gamble is pushing its Children’s Safe Drinking Water program with a new social media campaign for women bloggers that will land one of them on a clean water expedition in Africa and the opportunity to write an exclusive story about the journey

• iTasti D-lite Lets Loyal Fans Shout Out on Twitter, Foursquare

  Healthful frozen dessert chain Tasti D-lite has built a respectable cult following for itself in the New York market and built up that following using social media such as Facebook and Twitter

• News Brief-Foxwoods Resort Casino

  Foxwoods Resort Casino and Live Nation have signed a multi-year agreement giveing Foxwoods the exclusive naming rights to the former Hilton Theatre on Broadway’s 42nd Street in New York’s Times Square