Chief Marketer Staff
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LETTERS TO THE EDITOR
GOOD READING I loved Katie Muldoon’s recent column (Direct From Muldoon, May 1). It’s smart to compare catalogs to compelling literature.Arnold HowardParagon
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How to Slice a $4.6 Million Pie
The bricks have embraced the clicks. Retailers generated 5% or more of their total sales online last year in only 12 product categories. And by the end
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CORRECTIONS
In our coverage of the PROMO 100, the following items require correction: Saatchi & Saatchi X ranks No. 48, not No. 90. Its estimated revenues for 2004
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Stores Face E-mail Learning Curve
RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That’s the conclusion of a new report from e-mail marketing services firm Silverpop.
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False Negatives
Nothing brings to mind H.L. Mencken’s old line that journalism is not an exact science like reading stories about your own company. For example, one competitor
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Black and White and Re(a)d All Over
The folks at Pantone Inc. have forgotten more color theory than I’ll ever know, so when the results of their consumer color preference survey, which measured
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Pursued by Jaguar
The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the
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FTC Proposes E-zine Relief
WEBSTER MIGHT NOT AGREE with the Federal Trade Commission’s definition of the word But direct marketers now have every reason to be happy about it. The
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Outside the Box
Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue