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Chief Marketer Staff

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    LETTERS TO THE EDITOR

    GOOD READING I loved Katie Muldoon’s recent column (Direct From Muldoon, May 1). It’s smart to compare catalogs to compelling literature.Arnold HowardParagon

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    Podmarketing

    In his book The World Is Flat, Thomas Friedman describes how companies that haven’t laid one strand of fiber-optic cable have benefited greatly from the

  • Identity Theft

    It only took me two months to burn out the motor on our shredder. It was probably the umpteenth credit card offer that did it or an old bank statement,

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    Goldstein Is 2005 List Leader

    Deb Goldstein has been named the 2005 List Leader of the Year by the Direct Marketing Association’s List and Database Council. Goldstein built IDG List

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    For Catalogers, Print Rules

    Go figure. Print catalog sales remain the highest priority for most catalog companies. But just a minority intend to invest in increased mailing frequency,

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    Winning Gen-Xtreme

    If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical

  • Marketers’ Salary Survey

    The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen

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    Card Sharps

    Bentonville, AR, proud home of Wal-Mart, is the murder capitol of the world for consumer promotions. How do you argue that promotion is more effective

  • PROMO Xtra

    Excerpts from our e-newsletter 6/16 Two New York judges last week dismissed two suits against D.L. Blair and The New York Daily News over a printing error

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    Black and White and Re(a)d All Over

    The folks at Pantone Inc. have forgotten more color theory than I’ll ever know, so when the results of their consumer color preference survey, which measured