Chief Marketer Staff
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Listline e-Newsletter 07/01/05
ClientLogic Specialists Marketing Services has been chosen to oversee
three magazine lists and a master file for Wenner Media LLC. These
managed list properties include Rolling Stone (973,000 subscribers),
Men’s Journal (450,000 subscribers), Us Weekly (727,000 subscribers) and
the Wenner Media master file with more than 2 million subscribers. ALC
Data Management was the prior list manager. -
Agencies
Michigan and Utah “Don’t-E-mail-Kids” Laws Take Effect Today
Under laws that take effect today in Michigan and Utah, it will be illegal to send commercial e-mail for products that minors may not legally own if those youngsters are signed up for the states
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Suit Presses Google on Click Fraud
Search engine powerhouse Google is being sued by a maker of anti-click fraud software for alleged negligence in failing to prevent click fraud in its search marketing business.
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Live from DMDNY: How to Listen to Young ‘Uns
Suspicious, self-involved, mercenary and coddled. Sound like an ideal customer market? It
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Live from DMDNY: Greco, DMA Pitch Revamped Conference
The Direct Marketing Association has doubled its promotional efforts for its annual conference, according to John A. Greco, the organization
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Landec Acquires Seed Corn Direct Marketer
Landec Corp., agricultural chemicals developer, has acquired Heartland Hybrids Inc., a direct marketer of seed corn, for $6 million.
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Brookstone Puts Gardeners Eden Up for Sale
Brookstone said it was putting its Gardeners Eden title up for sale.
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DMA Names Edelston, Litle and Spiegel to Hall of Fame
The Direct Marketing Association has named Marty Edelston, Tim Litle and Ted Spiegel to its Hall of Fame.