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Stores Face E-mail Learning Curve

RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That’s the conclusion of a new report from e-mail marketing services firm Silverpop.

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Tequila-Branded Music Headlines Summer Tour

Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable

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CLARIFICATION

The article Retirement Services Firm Gets Personal (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software’s

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HoneyBaked Ham’s E-mail Recipe

IF EVER THERE WAS A MULTICHANnel merchant, it’s the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,

Marketers’ Salary Survey

The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen

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Pay-per-Call Clicks for Cruise Firms

ELEVATED KEYWORD PRICES IN the search engine market have led CruiseOne and Cruises Inc. to turn to pay-per-call advertising, where marketers pay for rings

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Merchandise Metamorphosis

SOMETIMES IT SEEMS AS IF TODAY’S MAIN CATALOG GROWTH strategy is, We’ll just give them a lot more stuff to buy and watch the sales pour in. Would that

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Walk This Way

New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm

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There’s Something Special About Aqua Velva

Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and

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LETTERS TO THE EDITOR

GOOD READING I loved Katie Muldoon’s recent column (Direct From Muldoon, May 1). It’s smart to compare catalogs to compelling literature.Arnold HowardParagon