Chief Marketer Staff

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  Try Personalization It Works

  IT’S GOOD NEWS FOR THE NONprofit sector that the U.S. Postal Service’s effort to restrict charities’ use of the Standard Mail rate for personalized marketing

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  Oodle Helps Buyers Search Local Ads

  TWO TRENDS ONLINE SHOPPING and local search come together in Oodle.com, which aggregates local classified ad listings across a number of categories and

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  A Measure of Satisfaction

  What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

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  Pfaltzgraff Sets a Custom Table

  TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest

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  Ask Why?

  THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection.

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  Ready to Rock and Broker, Too

  Ladies and gentlemen, the Nixie Chicks. Nope, that’s not a typo. The three-piece band, led by American List Counsel senior account manager Tom McCulloh,

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  FTC Proposes E-zine Relief

  WEBSTER MIGHT NOT AGREE with the Federal Trade Commission’s definition of the word But direct marketers now have every reason to be happy about it. The

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  LISTLINE

  NEW LISTS Performance Plus The 16 enhanced Performance Plus lists identify consumers who recently received a new bank or retail credit card and made their

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  DIYes or DINo?

  SHOULD YOU MANAGE your list in house, or farm the job out to a list management firm? The size and scope of your file and your business are the deciding

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  Outside the Box

  Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue