Chief Marketer Staff, Author at Chief Marketer

Pay-per-Call Clicks for Cruise Firms

ELEVATED KEYWORD PRICES IN the search engine market have led CruiseOne and Cruises Inc. to turn to pay-per-call advertising, where marketers pay for rings

Agencies

Legal (Un)ease?

YOU CAN’T DO THAT! We’ll get sued! Trust me, you simply cannot use another company’s trademark. The Can Spam Act doesn’t apply, does it? If you don’t

Agencies

Merchandise Metamorphosis

SOMETIMES IT SEEMS AS IF TODAY’S MAIN CATALOG GROWTH strategy is, We’ll just give them a lot more stuff to buy and watch the sales pour in. Would that

Agencies

We’re Hiring

Looking for work? Go into database marketing. That’s just one of the many gleanings to be found in Direct’s 2005 database survey. More than a fourth of

Agencies

Fruit of the Vine for Sale Online

WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

Agencies

Tequila-Branded Music Headlines Summer Tour

Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable

Agencies

False Negatives

Nothing brings to mind H.L. Mencken’s old line that journalism is not an exact science like reading stories about your own company. For example, one competitor

Agencies

A Measure of Satisfaction

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

Agencies

Ask Why?

THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection.

Agencies

Ready to Rock and Broker, Too

Ladies and gentlemen, the Nixie Chicks. Nope, that’s not a typo. The three-piece band, led by American List Counsel senior account manager Tom McCulloh,