Chief Marketer Staff

• Krystal Chain Launches Second Square Off

  Krystal burger lovers prepare. The Krystal Co. is renewing its World Hamburger Eating Championship, the Krystal Square Off, for a second year, challenging all hamburgers lovers to take on the QSR’s champion Takeru Kobayashi. The 2005 Krystal …

• Blockbuster Plays Ball With MLB In-Store

  Major League Baseball has teamed with entertainment retailer Blockbuster to create “gaming buzz” in advance of the 2005 All-Star Game, held in Detroit on July 12. To drive sales in Blockbuster stores of MLB game titles for X-Box and PlayStation 2 …

• Boeing Taps Seismicom for Dreamliner Launch

  Boeing hired Seismicom for a three-year project to launch its 787 Dreamliner plane in 2008. The launch, Boeing’s biggest consumer effort ever, includes promotion, p.r. and media advertising. San Francisco-based Seismicom pitched the business with a team …

• J. Crew Cues In-Store Music

  Apparel retailer J. Crew has tapped DMX Music for in-store music programming in 250 J. Crew stores. Los Angeles-based DMX will create a customized soundtrack with music and marketing content for J. Crew’s 200 U.S. stores and 50 stores overseas. DMX …

• Coca-Cola Launches New POWERade Flavor

  Coca-Cola is giving consumers a new option when it comes to beverages. This month, the company is rolling out POWERade Option, a new low-calorie, low carbohydrate sports drink. The sports drink includes similar levels of electrolytes and …

• Agencies

  KFC, Raymond’s Roberts Team For Sweepstakes

  KFC is getting a little boost from actress Doris Roberts to help bring families together at dinnertime. The QSR has tapped Roberts, who starred as Marie in the CBS hit Everybody Loves Raymond, to help families create their own new dinner traditions as …

• Draft Taps 141’s Moser

  Draft Chicago has hired Laura Moser as VP-account director, a new post overseeing retail marketing work for a number of clients. Moser had been group management supervisor at 141 Worldwide, Chicago, handling work for Kraft Foods. She joined Draft on …

• News Briefs

  MARKETING DRIVE WORLDWIDE: Wilton, CT, has opened an office in Rogers, AR, near Bentonville, under the direction of Russell “Rusty” Brock, who joins Marketing Drive as general manager-business development. Brock had been senior VP-general manager of …

• WNBA Taking Over Mohegan Sun

  The WNBA and its sponsors will take over the Mohegan Sun Riverview Rooftop on July 9 with a pre-All-Star Game interactive basketball festival. The WNBA All-Star Summer Jam will give fans access to the league’s top players during the free event, which …

• RedEnvelope to Delay 10-K Filing

  RedEnvelope Inc. will delay filing its annual report on Form 10-K for the fiscal year ended April 3 in order to complete a review of a $2.2 million accounts payable liability it believes to be overstated.