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Chief Marketer Staff

  • FTC Settles Charges in Billing Scheme

    A company that allegedly sent bills to consumers for services they did not order has agreed to settle Federal Trade Commission charges that the scheme violated federal law

  • Short Cuts

    Yahoo! Inc. has launched Yahoo! SMS (Short Message Service) Search

  • People in the News

    B-to-B high tech cataloger CDW Corp.has elected Thomas J. Hansen to the company’s board of directors

  • List and Database News

    Urban Rebounder A total of 46,913 exercise program buyers from the last six months are named on the Urban Rebounder list. The file is comprised of men (80%) and women (20%) who paid three $40 installment payments on a credit card for the DVDs, carrying …

  • Listline e-Newsletter 07/07/05

    TMA List Management is introducing this 53,578 name subscriber file.
    Philadelphia Style covers lifestyle and fashion topics, and features
    articles on food & drink, entertainment and leisure, design for living,
    people, and health & beauty.

  • Fantastic Four Garners Over $100 MM in Promos

    Marvel doesn’t need any super power strength to boost the release of the comic book-based movie Fantastic Four, which opens tomorrow. A team of partners is already investing upwards of $100 million in promotional support of the film, said Lisa …

  • Sears Dealers Sue Over Kmart Competition

    A group of 200 Sears dealer-store owners filed suit against Sears Holdings Corp. for selling Sears brands in Kmart stores. The suit, filed late last month in U.S. District Court in Minneapolis, charges Sears Holdings with breach of contract for its plan …

  • Wal-Mart Tops Among Retailers

    Here’s a surprise: Wal-Mart is the top retailer in the U.S. The mass-merch behemoth tops the National Retail Federation’s annual list of top 100 retailers, followed by (in order) Home Depot, Kroger, Costco, Target, Albertsons, Walgreen, Lowes, Sears and …

  • Shell Touts V-Power in $25 Million Campaign

    Shell Oil Products U.S. is running an online sweeps and mobile marketing tour as part of its $25 million campaign for Shell V-Power premium gasoline. The Fuel Your Drive sweepstakes awards one grand prize of five years’ worth of gas (worth $5,000); an …

  • Celebs Deliver for Amazon on Tenth Birthday

    Online retailer Amazon has teamed with long-time delivery partner UPS to celebrate the Web site’s tenth anniversary and help a handful of worthy causes via some serious star power. Call it the ultimate in “Brown”-nosing: Starting today through July 16, …