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Kellogg Extends Special K

Kellogg Co. is rolling out Special K Fruit and Yogurt this month, the fifth variety of Special K. The whole-grain cereal contains clusters of oats and fruit and of yogurt-coated oats. The 12.8-oz. box sells for $3.79. The July rollout is timed to …

Caminada Resigns From HIT Entertainment

Charlie Caminada, COO for HIT Entertainment, has resigned from the company after 15 years. Charlie Caminada Caminada, who joined HIT as the company’s 10th employee, left to pursue new challenges in London following the HIT’s acquisition by Apax …

Agencies

Liquid Ice Rides with Hilary Duff

Hershey Co. today kicks off Ice Breakers’ sponsorship of Hilary Duff’s concert tour with a mobile marketing vehicle that will hit 30 of Duff’s concerts and local retailers. The mobile tour, which carries Ice Breakers Liquid Ice ad tagline “It’s Twice as …

McDonald’s Seeks Hipper Uniforms

Hoping for a fresher, trendier look, McDonald’s Corp. is looking to upgrade its staff uniforms to reflect a more contemporary style that acknowledges the QSR’s space in the fashion industry. “We want to have the crew uniforms reflect more of the “i’m …

Agencies

Papa John’s Celebrates 3,000th Restaurant Opening With Giveaways

Papa John’s International, Inc. is giving away its secret ingredients and its signature pizza as part of a promotion touting the opening of its 3,000th restaurant. To start the festivities, Papa John’s President/CEO Nigel Travis and Founder/Chairman …

Agencies

Taco Bell Offers $1 Million to Play Ball at MLB All-Star Game

One fan at today’s Major League Baseball All-Star Game in Detroit, MI, will get the chance to win $1 million in a Taco Bell promotion. The promotion, run for the second year in a row at the game, offers up the challenge for one fan (randomly chosen) to …

Mail Stream: A Report on Incoming Direct Mail

MacKenzie-Childs Serves Up Ceramics for Summer The Summer 2005 edition of the MacKenzie-Childs catalog offers the company’s unique brand of handcrafted ceramic ware, hand-painted furniture and colorful glass and enamelware, designed for uses “From …

Listline e-Newsletter 07/11/05

Names and Addresses Inc. is the new manager of the Woodworker’s Supply
file. This list of 116,706 24-month buyers are amateur woodworkers who
have purchased items such as machinery and tools.

Letter to the Editor

RE: GM Revs Up Employee Discount Plan, Xtra July 6 General Motors “employee discounts program” is a thinly veiled decision to begin the late summer/fall mark downs now to clear out backlogged product from GMs retailer showrooms. GM executives may have …

News Briefs

DVC WORLDWIDE: Morristown, NJ, hired Courtney Mulligan as account supervisor and Lina Allocca as account executive, both new posts on the promotion agency’s p.r. staff. Mulligan handles p.r. for DVC clients Kraft Foods and Georgia-Pacific; she had been …