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Chief Marketer Staff

  • Live from NCDM: All Tomorrow’s Consumers

    There’s a “Peanuts” strip in which Linus, attempting to help Charlie Brown deal with his neuroses, tells Brown that an individual’s character develops until age five. “But I’m five!” protests Charlie Brown. “I’m more than five!” “Oh, well,” shrugs Linus, turning back to his security blanket. The oldest of the latest generation identified by Ann A. Fishman aren’t five yet, but their characteristics are being mapped

  • ValueClick Names Hirsch Senior VP

    ValueClick Inc. has named Jeff Hirsch senior vice president, business development.

  • Netflix Appoints Fry VP of Ad Sales

    Netflix Inc. has named Peggy Fry vice president of advertising sales

  • Draft Chicago Names Kelleman Vice President

    Draft Chicago has named Rich Kelleman vice president, director of strategic planning

  • Dyon and Harrison Join Solutionary Advisory Board

    Solutionary Inc., a provider of data security services, has named two veteran direct marketers—Al W. Dyon and John J. Harrison—to its new advisory board.

  • Short Cuts

    Lifetime Brands Inc., has closed its acquisition of The Pfaltzgraff Co., a cataloger of dinnerware and tabletop accessories.

  • List and Database News

    Discovery Girls Canadian This file of 8,473 Canadian subscribers to this magazine for pre-teen girls is now available. Selections: Recency, paid, province Price: $110/M Contact: Millard Group Inc., 603-924-9262 Spectroscopy Offered on this file are …

  • Disney Store Backs Boys & Girls Clubs

    The Disney Store will host a back-to-school promotion later this month to benefit Boys & Girls Clubs. The July 23-24 event invites Disney Store customers to buy two Disney-character backpacks for $20 (regular price is $14.50 each) and the store will …

  • CEO of Wella to Retire

    Dr. Heiner Gurtler, group president, global prestige and professional care and CEO of Wella, will retire June 30, 2006. Under his leadership, the global professional business of Wella, Clairol, Prestige Beaute Fine Fragrances and Cosmopolitan Cosmetics …

  • Citracal Dangles Tennis Game with Chris Evert

    Tennis fans may get the chance to hit one over the net with tennis champion Chris Evert in a new sweeps with calcium supplement brand Citracal. Winners of the Chris Evert Citracal Calcium Sweepstakes get a three-night stay in Boca Raton, FL, $300 in …