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Chief Marketer Staff

  • Outsourced Customer Service, Yes…but Marketing?

    In these lean, mean times, companies have come to outsource numerous functions, from accounting to customer service. But except for advertising services, marketing functions have stayed inhouse…at least until now.

  • Maybe I Don’t Know Jack

    If you live in the New York City area, you’re probably aware that oldies station WCBS-FM changed format several weeks ago and is now Jack-FM. The local media have picked up on the station’s new so-called random format

  • Agencies

    Using All Your Channels…Including Your Catalog

    In our virtual world of extensive technology and telecommunication channels, streamlined to make communicating crystal clear, what’s the missing link in reopening and retaining the channels with the customer? Answer: creativity in communication with the …

  • Marketers’ Salary Survey

    The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen salaries either stagnate or shrink since 2003.

  • Podcasting 101

    More than 22 million affluent American adult consumers own portable MP3 players. While wired consumers may currently have a song in their ears, they also have a great deal of available memory in their pockets.

  • Agencies

    Sponsors Find Good Value on LPGA Tour

    Rookie Paula Creamer thanked security company ADT, her Ladies Professional Golf Association Tour sponsor, in the best way possible – by winning a tournament in May. But that’s not the only reason Jay Stuck, ADT’s vice president of brand marketing, says, “We’re very satisfied with the LPGA and the return on our investment.”

  • Agencies

    Locale Not a Factor for Olympic Sponsorship

    Marketers say that the surprising awarding of the 2012 Summer Olympic Games to London will do little to affect their sponsorship plans.

  • Interline Acquires Ventilation System DMer Cooperfield

    Interline Brands Inc. a direct marketer of maintenance, products, has acquired Copperfield, a ventilation systems direct marketer, for 70 million.

  • Indiana AG Asks Telemarketers to Drop Anti-DNC Petition

    Indiana Attorney General Steve Carter has asked a coalition of telemarketing firms to drop its support of a second petition filed with the Federal Communications Commission (FCC) that would increase telemarketing calls in the state.

  • China to Split Postal Authority, Create Commercial Unit

    China will split China Post, its postal authority, into two parts in a bid to separate enterprises from government administration