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Acxiom to Slash 4% of Workforce

Acxiom Corp. is planning to lay off 250 employees — 4% of its workforce — in an effort to save at least $14 million by the fourth quarter

Live From NCDM: Hoover’s Ties It Together

Anyone who takes joy in seeing a direct marketer tear his hair out should ask said DMer to evaluate the effectiveness of traditionally untrackable media channels

Agencies

Live from the E-mail Authentication Summit: Sender ID Ready to Fight Phishers

E-mail authentication is a place to start fighting spam, but don’t stop there. That was the main takeaway from a summit meeting of some 500 e-mail service providers (ESPs), ISPs, e-mail tech vendors and e-marketers held in New York on Tuesday

ChannelAdvisor Acquires SearchMarketing

ChannelAdvisor has acquired SearchMarketing, a provider of search optimization for online merchants

Bowe Bell + Howell Acquires BCC Software

Bowe Bell + Howell has acquired BCC Software Inc. for an undisclosed sum

TicketsNow Names Stein Senior VP

TicketsNow, an online ticketing agency, has named Mike Stein senior vice president of business development and e-commerce

Short Cuts

Icrossing Inc., a search engine marketing firm, has received an investment of $13 million from RRE Ventures, and Generation Partners

Letters to the Editor

The July 8 Direct Newsline article about Indiana Attorney General Steve Carter has a glaring error. The petition in question is not an “anti-do not call” issue

List and Database News

FTPOnline Registered IT Developer Pros E-Mail This newly available file contains 22,471registered technology buyers sourced from direct mail and controlled circulation circulation publications. Selections: Job title, number of employees, annual sales …

Listline e-Newsletter 07/12/05

American List Counsel is the new manager of the CHEF’s catalog 631,000
name buyers file and insert media programs, including the 500,000
circulation PIP and 15 million circulation blow-in program.