Chief Marketer Staff
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Agencies
White Hen Pitches Deli at Cubs Game
Cubs fans get chips and sandwich chits Convenience store chain White Hen Pantry will distribute 30,000 samples and coupons as part of its sponsorship of the Chicago Cubs’ Aug. 29 game at Wrigley Field. Chicago-based White Hen will give away samples of …
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Agencies
Talbots DM Sales Rise 16% in Quarter
The Talbots Inc. reported net income of $18.9 million for the second quarter, down slightly from $19.4 million last year.
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Agencies
Former AOL Worker Gets 15 Months for Selling E-Mail Addresses
A former computer engineer for America Online was sentenced yesterday to 15 months in prison for stealing 92 million screen names and e-mail addresses and selling them to an unsolicited bulk e-mail marketer.
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Email
Domain Registrations Rise 28% in Q2: Verisign
Total Internet domain name registrations reached an all-time high of 82.9 million for the second quarter, up 28% from last year and 8% over the past quarter according to VeriSign Inc.
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DMA Names CARE Nonprofit of Year
The Direct Marketing Association Nonprofit Federation (DMANF) has named international relief organization CARE as its 2005 Nonprofit Organization of the Year.
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Agencies
FTC Charges Marketer with DR Employment Scam
The Federal Trade Commission has charged an employment-opportunity scammer and his three companies with using newspaper classified ads with toll-free 800 numbers to market a fraudulent U.S. Postal Service employment program.
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NutriSystem Chooses AT&T for Web Services
NutriSystem Inc. has chosen AT&T to provide data and voice networking, Web hosting and managed Internet services.
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Letters to the Editor
“Capital One did a very nice (and likely expensive) package that included a man’s paper wallet filled with letters and a brochure touting lower interest rates and the customer service they offer – as much as I dislike credit card offers, I have to admit to not only opening it but being a little impressed with their effort.”