Chief Marketer Staff

• Listline e-Newsletter 08/18/05

  North American Membership Group Inc. has introduced Bird Lovers from
  National Home Gardening Club, a list with 133,849 active members and
  subscribers. Club members received the magazine Gardening How-To.

• Wal-Mart, Diageo Partner to Promote Liquor

  Wal-Mart Stores has partnered with Diageo to develop new products and merchandising to boost Wal-Mart’s liquor sales. First up from the collaboration is a cream-based liqueur called Dulseda, created by Diageo at Wal-Mart’s request, according to The Wall …

• Hershey Acquires Artisan Chocolatiers

  The Hershey Co. has formed Artisan Confections Co., a subsidiary that will market premium chocolates, and will buy San Francisco chocolatier Joseph Schmidt Confections to expand the division. Hershey completed its purchase of Scharffen Berger Chocolate …

• Agencies

  Lily of France Launches ‘Match’ Campaign

  Lily of France is paying homage to online dating with a new campaign that invites women to submit personal ads for a chance to meet Charlie O’Connell, star of ABC’s The Bachelor. The campaign supports the launch of the Lily of France True Match …

• Agencies

  Sweeps Winner’s Name To Appear on a Satellite

  EchoStar Communications is putting its own twist on a sweepstakes trend that gives the winner a trip to outer space. EchoStar and its DISH Network satellite television service’s Reach for the Stars Sweepstakes will place the winner’s name permanently on …

• Kellogg’s On-Pack Promo Offers NASCARtoon Hot Wheels

  Kellogg’s is getting ready to launch an on-pack promotion on 11 different cereals that will offer NASCAR fans the opportunity to collect six exclusive Hot Wheels NASCARtoon Racing Rev-Ups racecars, which feature characters from Cartoon Network shows. …

• Agencies

  Yahoo Promoting New Service with Trips to Anywhere

  To encourage use of its new free PC-to-PC calling service, Yahoo is running a global sweepstakes that will award 30 trips to anywhere in the world the winners choose to go. The service is a built-in feature of Yahoo’s re-launched Yahoo Messenger with …

• DMA’s Wientzen Joins P&G Alums at Consultancy

  Cincinnati Consulting Consortium has hired DMA veteran Bob Wientzen as senior consultant-direct marketing and promotion. Wientzen had been president-CEO of the Direct Marketing Association since 1996 before retiring in 2004, and earlier spent 27 years …

• News Briefs

  VERIZON WIRELESS: has renewed its sponsorship of the NFL’s Dallas Cowboys. The wireless carrier leverages its sponsorship with in-store appearances by Cowboys players and autograph sessions by the Dallas Cowboys Cheerleaders. Customers can also …

• IFC Forms Partnership Department for Advertising Alternative

  The Independent Film Channel has launched a new department to give marketers an alternative to traditional TV advertising that incorporate brands into its commercial-free network. The network’s new Integrated Partnerships department will work with …