Chief Marketer Staff
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Agencies
Zipcar Goes Extra Mile with E-mail Newsletter
What does Matt Malloy have to do to get you out of that car today? According to the vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.
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Listline 08/17/05
ALC Data Management now oversees numerous postal and e-mail files for
FreeERISA.com LLC. This firm provides online information to businesses
about corporate and public pension plans and other benefit programs
covered under the federal Employment Retirement Security Act. -
Sears Consolidates $640 Million Ad Account with Y&R
Sears, Roebuck and Co. will consolidate its reported $640 million advertising account for Sears and its private-label brands at Young & Rubicam, Chicago, on Oct. 1. WPP-owned Y&R picks up work that had been with sister shop Ogilvy & Mather Worldwide, …
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Agencies
Paul Spitzberg Named President of IMA: IMA Summit
Paul Spitzberg, the VP-special markets for Coach and the executive VP of the Incentive Marketing Association, has been named as the association’s next president. He will take the post for a one-year term effective Jan. 1, 2006. The board of directors …
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Taubman Centers Debut Warner Bros. Play Areas
Warner Bros. Consumer Products is bringing its Looney Tunes characters to life under a new partnership with Taubman Centers, Inc. to launch Looney Tunes-themed children’s play areas in Taubman-branded shopping centers nationwide. The 2,000-square-foot …
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Agencies
CBS Drives Daytime Viewership Via Wedding Promo
CBS Daytime is extending a personal invitation to consumers to the wedding of the yearGuiding Light characters Gus and Harley’s weddingto build excitement around the soap opera storyline. “We felt that we had another strong story in the position …
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Agencies
Sleep Inn Dangles $155,000 to Increase Minority Hotel Ownership
Choice Hotels International is offering minorities an economic boost worth $155,000 under a new incentive program designed to increase ownership and spark new development of the Sleep Inn brand. “We’re trying to make it easy for minorities to get into …
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Pacific Sunwear to Open Shoe Stores
Apparel retailer Pacific Sunwear of California is readying a new footwear chain targeting teens and young adults. Eight to 10 stores, called One Thousand Steps, will open early next year with footwear and accessories geared to 18- to 24-year-olds. …