Chief Marketer Staff

• Hershey Acquires Artisan Chocolatiers

  The Hershey Co. has formed Artisan Confections Co., a subsidiary that will market premium chocolates, and will buy San Francisco chocolatier Joseph Schmidt Confections to expand the division. Hershey completed its purchase of Scharffen Berger Chocolate …

• Agencies

  Lily of France Launches ‘Match’ Campaign

  Lily of France is paying homage to online dating with a new campaign that invites women to submit personal ads for a chance to meet Charlie O’Connell, star of ABC’s The Bachelor. The campaign supports the launch of the Lily of France True Match …

• Agencies

  Sweeps Winner’s Name To Appear on a Satellite

  EchoStar Communications is putting its own twist on a sweepstakes trend that gives the winner a trip to outer space. EchoStar and its DISH Network satellite television service’s Reach for the Stars Sweepstakes will place the winner’s name permanently on …

• Kellogg’s On-Pack Promo Offers NASCARtoon Hot Wheels

  Kellogg’s is getting ready to launch an on-pack promotion on 11 different cereals that will offer NASCAR fans the opportunity to collect six exclusive Hot Wheels NASCARtoon Racing Rev-Ups racecars, which feature characters from Cartoon Network shows. …

• Agencies

  Yahoo Promoting New Service with Trips to Anywhere

  To encourage use of its new free PC-to-PC calling service, Yahoo is running a global sweepstakes that will award 30 trips to anywhere in the world the winners choose to go. The service is a built-in feature of Yahoo’s re-launched Yahoo Messenger with …

• DMA’s Wientzen Joins P&G Alums at Consultancy

  Cincinnati Consulting Consortium has hired DMA veteran Bob Wientzen as senior consultant-direct marketing and promotion. Wientzen had been president-CEO of the Direct Marketing Association since 1996 before retiring in 2004, and earlier spent 27 years …

• News Briefs

  VERIZON WIRELESS: has renewed its sponsorship of the NFL’s Dallas Cowboys. The wireless carrier leverages its sponsorship with in-store appearances by Cowboys players and autograph sessions by the Dallas Cowboys Cheerleaders. Customers can also …

• IFC Forms Partnership Department for Advertising Alternative

  The Independent Film Channel has launched a new department to give marketers an alternative to traditional TV advertising that incorporate brands into its commercial-free network. The network’s new Integrated Partnerships department will work with …

• Agencies

  White Hen Pitches Deli at Cubs Game

  Cubs fans get chips and sandwich chits Convenience store chain White Hen Pantry will distribute 30,000 samples and coupons as part of its sponsorship of the Chicago Cubs’ Aug. 29 game at Wrigley Field. Chicago-based White Hen will give away samples of …

• Agencies

  Talbots DM Sales Rise 16% in Quarter

  The Talbots Inc. reported net income of $18.9 million for the second quarter, down slightly from $19.4 million last year.