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Chief Marketer Staff

  • McKinsey: Some Online Marketers Still Don’t Get It

    Any marketer who has sat in a meeting and heard three executives articulate three diverse strategies might understand what McKinsey & Co. is getting at in a recent report that criticizes marketers who fail to figure out how they fit into the world of e-commerce.

  • It’s True: Comparisons Really Are Odious

    Cervantes was onto something when he wrote “all comparisons are odious.” According to research from professors at Stamford Graduate School of Business and Rice University, promoting a comparison in your marketing materials is asking for trouble.

  • Mobile Marketing: Is It Really the Next Big Thing?

    You’ve probably read recently that mobile marketing is next big thing. More than one executive, seeing the cell phone as the key to a portable, omnipresent one-to-one relationship, has called it the “most powerful marketing tool in history.” That day may come, but make no mistake: We’re not there yet–not even close.

  • Agencies

    Exclusive Survey Results: What Makes a Conference Worthwhile?

    As promised, here are the results from CHIEF MARKETER’s exclusive survey on what makes a conference worth your time and money.

  • J. Crew to Launch Discount Web Site

    J. Crew Group Inc. plans to launch a new Web site by the end of the year. The site, Jcrewfactory.com, is aimed at shoppers seeking marked-down merchandise, the company said in its most recent S-1 filing with the Securities and Exchange Commission.

  • Sher Steps Down as Primis Chair

    Robert K. Sher, one of the co-founders of the Primis Marketing Group, has relinquished his role as the company

  • Agencies

    J. Crew to Launch Discount Web Site

    J. Crew Group Inc. plans to launch a new Web site by the end of the year. The site, Jcrewfactory.com, is aimed at shoppers seeking marked-down merchandise, the company said in its most recent S-1 filing with the Securities and Exchange Commission.

  • Redcats USA Moves Fulfillment Center to Massachusetts

    Redcats USA, a cataloger, is shifting one of its clothing catalog divisions from France to Taunton, MA where all customer orders will be filled

  • Redcats USA Moves Fulfillment Center to Massachusetts

    Redcats USA, a cataloger, is shifting one of its clothing catalog divisions from France to Taunton, MA where all customer orders will be filled.

  • Audio Book Club Relaunches in Digital Format

    MediaBay Inc. has relaunched its Audio Book Club as a digital shopping hub. It now offers its more than 2.5 million customers audio book content through digital downloads and online orders.