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Chief Marketer Staff

  • Virgin Atlantic Texts Customers in Terminals With Range Rover Ads

    First-class passengers waiting for Virgin Atlantic Airways flights at London Heathrow airport are being targeted with ads on their cell phones for a new Range Rover SUV, according to a report in The Wall Street Journal. Under the program, produced by …

  • Product Placements Lags Behind TV Spots: Survey

    The 30-second spot is alive and thriving, and its impact on consumers isn’t going away anytime soon, according to a recent survey by FIND/SVP. According to the survey, the New York City-based business research services firm found that 52% of consumers …

  • 7-Eleven Hires Omnicom Group

    7-Eleven, the world’s largest convenience retailer, has chosen Omnicom Group to handle its integrated marketing programs, including advertising, promotions and P-O-P. A new group, FreshWorks, has been formed to handle the business combining Omnicom …

  • Agencies

    Ty Pennington TXT Sweeps Nets 71 Million Entries

    A recent text-to-win sweepstakes by Alltel featuring Trading Spaces star Ty Pennington and a $1 million grand prize received more than 71 million entries from over 600,000 Alltel existing and new subscribers. The sweepstakes, which ran from April 15 to …

  • Agencies

    Bud Ups Activation Around Football: Debuts Special Packaging

    Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to …

  • Heineken Buys Russian Brewer for $560 Million

    Heineken has acquired Russian brewer Ivan Taranov Breweries in a deal worth $560 million, expanding its presence in the rapidly growing Russian beer market. The agreement marks Heineken’s fifth purchase of a brewery in Russia in the last year. …

  • Agencies

    Court TV Plays Detective Via Street Team Stunt

    Court TV is hitting the streets with a new promotion a la private eye in an effort to boost its newest series, Parco P.I. The network will send 60 street team members to New York City, Detroit, Coney Island and Jones Beach seeding Parco P.I./Court …

  • Agencies

    LeapFrog Debuts ‘No Ordinary Pen’ with Contest

    LeapFrog Enterprises is giving consumers a new reason to surf the Web, launching an interactive Web site to showcase its first ever tween product— Fly pentop computer. Like its name, the Fly pentop computer resembles an ordinary pen, but works as a …

  • News Briefs

    THE U.S. MARKET FOR GOURMET FOODS AND BEVERAGES: report found that nearly one-fifth of American adults can be considered gourmet consumers, fueling a $41.2 billion industry. The market for gourmet foods and beverages is expected to top $62 billion by …

  • Digital

    A Big Yellow Book Adds Calls to Clicks

    It was bound to happen, and it has: A major Internet Yellow Pages (IYP) provider has announced that it will support the pay-per-call business model, which lets small and local businesses control their search marketing costs by paying only for customers who call rather than click.