Chief Marketer Staff
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Digital
Calculating the Real Cost of Keywords
Performics, the search marketing division of DoubleClick, has thrown a new metric into the mix, designed to track and benchmark the overall marketplace activity of search marketing campaigns.
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Agencies
Snyder Would Add More DM to Six Flags Advertising
If Washington Redskins owner Daniel Snyder is successful in his hostile bid for control of Six Flags Inc., the ailing theme-park operator
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Agencies
Hosted CRM Applications Are in Boom Times: Report
Sales of hosted customer relationship management systems grew by 105% during 2004, to $4.4 billion, according to a report from AMR Research. Hosted applications are those housed off-site, at service vendor locations, as opposed to those installed on the marketers
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Agencies
Pier 1 Lowers Second Quarter Estimates, Announces Catalog
Pier 1 Imports Inc. has dropped its second quarter sales and earnings estimate for the period ending Aug. 27. The Fort Worth, TX-based company now estimates that same-store sales will drop between 8% and 9% from a year ago.
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Agencies
Strong Direct Sales Can’t Stem Harold’s Stores Loss
Harold’s Stores Inc., Dallas, reported a net loss of $2.9 million during its second quarter, compared with a $1.2 million net loss in second quarter 2004. Sales for the quarter were $20.3 million, up from $19.3 million a year earlier.
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B-to-B Site Offers Free Sales and Marketing Tools
The B2B Sales Lead Experts Web site is offering five free tools designed for sales and marketing professionals. The site, which is sponsored by marketing consultancy Mac MacIntosh Inc., is located at http://www.sales-lead-experts.com.
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Network Solutions to Offer EU Domain Names
Network Solutions, an Internet domain registration firm, is accepting pre-registratoins for .eu domain names.
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Letters to the Editor
Letters in response to “Loose Cannon: Clause by Clause, With Claws Out,” Direct Newsline, Aug. 22. 2005″
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Listline e-Newsletter 08/23/05
More than 10.6 million consumers who recently altered their dietary
habits are named on the Lifestyle’s Changing Habits file. Eleven dietary
changes can be selected under pyschographics, such as those who reduced
caffeine consumption.