* Pay as You Go Credit Shoppers
* Entrepreneurs at Home Canadian Buyers
* Healthy Ones
* Mothers Work Children’s Birthdays
* MV Home Office Solutions
* Men in Beauty
* Baseball Memorabilia
* EatingWell
* People in the News
LISTS UNDER NEW MANAGEMENT
Pay as You Go Credit Shoppers
Macromark Inc. has been appointed to manage a database of 1.6 million individuals who responded to various telemarketing offers. Men (60%) and women (40%) on the Pay as You Go Credit Shoppers file received a MasterCard offer with a $2,000 limit. This audience is generally 35 to 49 with a $25,000 to $38,000 income. List Services Corp. previously managed this file.
Selections: Gender, hotline, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or bill@macromark.com
Entrepreneurs at Home Canadian Buyers
R.J. Persson Enterprises has appointed Listdata Management Services Inc. to oversee the Entrepreneurs at Home Canadian Buyers list, effective Aug. 26. This is a universe of 35,857 buyers of books on topics such as do-it-yourself, health and fitness, family oriented magazines and other products. The average unit of sale was $40. Space advertising and direct mail are the sources. VentureDirect Worldwide was the prior list manager.
Selections: Gender, FSA, province
Price: $140/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com
NEW LISTS
Healthy Ones
Consumers who made online purchases of diet products, vitamins and exercise programs are named on the Healthy Ones list. This is universe of 371,031 names. Inquiries for list exchanges and telemarketing will be considered.
Selections: Monthly hotline, age, gender, income state/SCF/ZIP
Price: $85/M
Contact: Miami Lists, Matt McKenna at 305-358-4888 or matt@miamilists.com
Mothers Work Children’s Birthdays
Maternity clothing retailer Mothers Work Inc. has released a list identifying more than 7.2 million families with children that’s selectable by the children’s month of birth. The source is retail point of purchase. No telemarketing is allowed.
Selections: Birth month, first born, children’s age ranges, state/SCF/ZIP
Price: $125/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or KathyF@dunndirect.com
MV Home Office Solutions
A list segment that identifies consumers with home offices was recently added to the Modus Vivendi list group. Some 12 million names are offered, including separate segments for continuing education, seminar attendees and self-employed. The sources are direct mail and Internet surveys and statistical models.
Selections: Hotlines, telephone numbers, age, income, gender, credit card, state/SCF/ZIP
Price: $60/M
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com
NEW COMPILED LISTS
Men in Beauty
A list identifying men who work in the beauty services industry has been assembled. The Men in Beauty file contains 51,433 names, including 6,892 at business addresses. Those listed include cosmetologists, electrologists and hairdressers. Records from state licensing boards are the source.
Selections: State/ZIP
Price: $120/M
Contact: Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595,ext. 253 or Lauren@namefinders.com
UPDATED LISTS
Baseball Memorabilia
The Baseball Memorabilia list pulled off the market in March has been reintroduced. There are 234,012 buyers from the last 12 months available. These individuals paid $65 to more than $400 for signed collectible baseballs. Fifty-three percent of these buyers are women. Telemarketing and infomercials are the sources.
Selections: Gender, household income, homeowner, age, gender, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
EatingWell
Eating Well Inc. has released a gift subscription givers segment for EatingWell, a food and health magazine with 187,265 active subscribers. The new gift givers segment contains 13,029 names. A typical subscription gift giver is 45 with a $70,000 household income. Direct mail is the source.
Selections: Hotlines, gender, paid, state/SCF/ZIP
Price: $100/M (base)
Contact: Millard Group Inc., Kelly Russo at 603-924-9262, ext. 2591 or krusso@millard.com and Liz Pereira at 603-924-9262, ext.2581 or lpereira@millard.com
IN THE NEWS
People in the News
Steve Mertel and Brian Peiffle were both promoted to senior account executive at Rubin Response Services Inc.
