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Chief Marketer Staff

  • News Briefs

    PRO MOTION: St. Louis, MO, has hired Megan Beger as an assistant project manager. She had worked at the agency as an intern in 2000. Most recently, she was an account executive for the Hallmark, Nestlé, Purina and Sara Lee accounts for Kicking Cow …

  • Telemarketing Loses Viability in U.K.

    Telemarketing will cease to be economically viable in less than two years in the United Kingdom, according to study released by Marketing Improvement, a marketing consulting firm in the U.K.

  • Equifax Acquires BeNow

    Equifax Inc. has acquired BeNow Inc., a database management, analytical and support services firm. Terms were not disclosed.

  • Gordon Coburn Joins Board at ICT Group

    ICT Group Inc. has appointed Gordon Coburn to serve on the board of directors and audit committee of the Newtown, PA-based teleservices firm.

  • Fordham Expands Apparel Product Line

    Redi-Direct Marketing Inc. has through its subsidiary Fordham Inc. acquired the sportswear manufacturer Gorga Athletic Wear.

  • Mail Stream: A Report on Incoming Direct Mail

    New Shopping Magazine Cookie Hits the Mail A glossy direct mail package from Fairchild Publications reads like a baby announcement, with the teaser “Announcing the arrival of Cookie.” Cookie is touted as “The new magazine filled with the best of …

  • Listline e-Newsletter 08/29/05

    A list of 11 million customers has become available from Kwik Lube Auto
    Service. These vehicle owners spent between $20 and $600 for minor
    service work at this retail chain.

  • Listline e-Newsletter 08/26/05

    Individuals who registered online to receive free ring tones for cell
    phones are named on the Ring Tone Crazy list. The count is 1.5 million.
    Postal and telemarketing records are available.

  • Agencies

    Loose Cannon: Which Version of This Column Are You Reading?

    If Andi Emerson has suddenly developed psychic powers, we are all in a lot of trouble.

    Emerson runs the John Caples International Awards, which reward creativity in direct marketing campaigns. During a recent chat, she railed against the direct mail industry’s lack of creative testing before launching new efforts.

    A few days after our conversation, MarketingExperiments.com began flogging a paper decrying the industry’s underuse of split tests.

  • UK Firm Reports 15% ‘Bluecasting’ Response Rate

    British marketing firm Filter UK is claiming that it achieved a nearly 15% response rate in a recent campaign in which Bluetooth enabled billboards beamed video ads to passing Londoners