Chief Marketer Staff

• Unilever Restructures: Michael Murphy, VP Marketing Resources, to Depart

  Unilever is moving forward with its global restructuring plan, creating new businesses for marketing and branding and appointing executives to head those areas. In an internal announcement made last week, Laura Klauberg, most recently senior VP- global …

• Agencies

  Burger King Kicks Off NFL Sponsorship Via Wrapper Promo, Sweeps

  Are you ready for some football? Burger King Corp. this week breaks its first— promotion to leverage its sponsorship of the National Football League with a sweepstakes, tournaments and other football-themed offers. To kick off the NFL Your Way …

• Pepsi Has Success with Limited-Time Offers

  Pepsi is bringing back Mountain Dew Pitch Black II, but this time a sour bite has been added to the black grape soft drink. The limited-time offer runs nationwide for a 10-week period beginning this week until November, maker Pepsi-Cola North America …

• Sara Lee F&B Names Kim Feil to Lead North American Marketing Efforts

  Sara Lee Food & Beverage has hired Kim Feil as senior VP-CMO to lead all marketing efforts for the company’s retail brands in North America, including Sara Lee, Jimmy Dean, Hillshire Farm, Ball Park and Senseo. The post takes effect Sept. 6. She will …

• Agencies

  CEA Targets College Students Via Tour

  Big name brands, including Sony Electronics, Geek Squad, Nintendo and Audiovox, are targeting college campuses as part of a 24-city tour to showcase the latest in technology and gadgets. The 2005 TechKnowOverLoad Tour, sponsored by the Consumer …

• Dean Foods Hires Gillette Exec, Joseph Scalzo, as CEO of WhiteWave Foods

  Dean Foods Co. has named Joseph Scalzo, currently a member of The Gillette Co.’s senior management team, as president and CEO of WhiteWave Foods, a unit that manufactures premium branded food products. He is expected to take the post following Procter & …

• Agencies

  Jones Soda and Nintendo Team to Capture Teens

  In a search for teen soda sippers and gamers, Jones Soda Co. and Nintendo of America are out with an under-the-cap sweepstakes that dangles plenty of entertainment. Labels on Jones Soda include information on the promotion and the bottles are topped …

• Agencies

  Las Delicias de Hostess: New Snacks for Hispanics

  Hostess, the maker of Ding Dongs and Sno Balls, is testing a new line of sweet treats targeting Hispanics. The debut of Las Delicias de Hostess is supported by major sampling campaigns at community events in San Diego, Dallas and Phoenix; the three test …

• Levi Strauss Adds Art to Brand

  Apparel maker Levi Strauss & Co. is giving its brand a new look under a partnership with the Andy Warhol Foundation. Levi’s signed a licensing agreement with the foundation to manufacture jeans, tops, sweaters and jackets for men and women under the …

• Do-Not-Call Registry Reaches 100 Million Numbers

  The national Do-Not-Call Registry, maintain and enforced by the Federal Trade Commission, has reached a milestone: topping 100 million phone numbers. The registry opened for business just over two years ago. “While millions of citizens have chosen to …