* Ring Tone Crazy
* Transitions Magazine
* Kideo.com
* Cricket Catalog
* Success and Achievement Magazine
* Top Canadian Executives
* Eastern Mountain Sports Retail
* DMI Launches E-mail Appending Database
NEW LISTS
Ring Tone Crazy
Individuals who registered online to receive free ring tones for cell phones are named on the Ring Tone Crazy list. The count is 1.5 million. Postal and telemarketing records are available.
Selections: Income, homeowner, age, gender, state/SCF/ZIP
Price: $85/M (postal file); $200/M (telemarketing file)
Contact: Miami Lists, Matt McKenna at 305-358-4888 or matt@miamilists.com
Transitions Magazine
MB Media has released a list of 141,803 subscribers to Transitions Magazine. This title targets people 50 and older. Its editorial focus is health, spirituality and other issues related to aging. The sources are direct mail and space advertising.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
Kideo.com
PixFusion LLC now offers a list of 16,100 buyers of children’s videos from the Web site Kideo.com. This file includes parents and grandparents who spent an average of $47. Three-quarters of these customers are women.
Selections: Adult/child age
Price: $95/M
Contact: Catamount Group, Becky Hagadorn at 203-778-4110 or becky@catamountgroup.net
Cricket Catalog
Carus Publishing Co. has released the customer list from the Cricket Catalog. Nearly 20,000 last 12-month buyers are available. The average unit of sale for children’s books, games, magazines, videos and other educational products was $36.
Selections: Hotlines, child age/gender, paid, publications, source, multibuyers, state/SCF/ZIP
Price: $90/M
Contact: ALC of New York LLC, Fred Onemma at 212-381-1719 or fred.onemma@alcny.com
Success and Achievement Magazine
Fifteen thousand subscribers are available on the Success and Achievement Magazine file. This is an audience comprised of people who want to be entrepreneurs, opportunity seekers, corporate and sales executives. These subscribers have a median age of 36 and $63,035 median income.
Selections: State/SCF/ZIP
Price: $110/M
Contact: 21st Century Marketing Inc., Susan Lillie at 631-306-5233, or slillie@21stcm.com and Ginny Schaefer at 631-306-5251 or gschaefer@21stcm.com
CANADIAN LIST NEWS
Top Canadian Executives
There are 8,158 names listed on Top Canadian Executives, a new database built from direct mail surveys with data verified by telephone. The file includes a segment with 4,400 human resources executives. E-mail addresses and fax numbers are available
Selections: Ontario, Quebec, eastern/western Canada
Price: $200/M
Contact: World Innovators Inc., Greg Pesce at 860-210-8088 or gpesce@worldinnovators.com
NEW SELECTS
Eastern Mountain Sports Retail
Product selects have become available on the Eastern Mountain Sports Retail list of 714,069 last-12-month buyers. These new selects include gifts; travel accessories; gear for biking, camping, water sports and winter sports; and various apparel selects. The average retail purchase was $69. About 5% of those listed make purchases from the company’s Web site. These men and women have a $63,500 median income.
Additional selections: Hotlines, monetary, gender, multibuyers, state/SCF/ZIP
Sample usage: Appalachian Mountain Club, Leukemia and Lymphoma Society, Sierra Trading Post, World Wildlife Fund
Price: $90/M
Contact: Millard Group Inc., Beth Pratt at 603-924-9262, ext. 2279 or bpratt@millard.com and Andrea Langley at 603-924-9262, ext. 2221 or alangley@millard.com
IN THE NEWS
DMI Launches E-mail Appending Database
Direct Media Inc. has introduced B2B eAppendbase, a new database with 14 million records for appending e-mail addresses. The file will be used for matching records to identify e-mail addresses and then an e-mail seeking opt-in permission will be sent, before e-mail addresses are appended to files. DMI expects to add between 1- and 2 million new records each quarter to this database. Contact Direct Media Inc., Doug Sauerhaft at 203-532-2452 or dsauerhaft@directmedia.com and Ed Bocknik at 203-532-2485 or ebocknik@directmedia.com
