Telemarketing will cease to be economically viable in less than two years in the United Kingdom, according to study released by Marketing Improvement, a marketing consulting firm in the U.K.
Virtually all households in the U.K. will be registered with the U.K.’s Telephone Preference Service by autumn 2007 in order to be taken off telemarketing lists. A projected three-quarters of households will registered by February 2007 in order to prevent telemarketing calls, according to Marketing Improvement.
Rapid growth in the U.K.’s do-not-call registry is being driven by poor quality calls from offshore teleservices centers, abandoned calls generated by automatic dialers and word-of-mouth about the service for eliminating telemarketing calls, according to the study.
