Chief Marketer Staff
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Agencies
DM M & A Activity Valued at $18.3 Billion: PetskyPrunier
Merger and acquisition activity within the direct marketing industry reached $18.3 billion in transactionals for the first half of 2005. The value, a 30% increase from first-half 2004
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Agencies
Investor Asks Whether InfoUSA Received Other Bids
InfoUSA may have disbanded the special committee formed to evaluate chairman and CEO Vinod Gupta
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Cenveo CEO Adds Chairman to His Duties
James R. Malone, who was named CEO of direct marketing services firm Cenveo, has been named chairman of the Englewood, CO-based firm
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Agencies
Letters to the Editor
Letters in reaction to “Loose Cannon: Which Version of This Column Are You Reading?,” Direct Newsline, Aug. 29, 2005
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Agencies
Sticker Shock Builds Profits
It’s the monkey. There hasn’t been a cartoon character who scowls and chomps a cigar with this much authority since the heyday of Nick Fury, Agent of S.H.I.E.L.D.
But why does StickerJunkie.com feature a cigar-chomping chimp in this day of bland, tasteful and PC corporate logos? “Because it rhymes,” explains CEO Andrea Lake of the StickerJunkie monkey. “And kids love monkeys.”
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Agencies
Peddling Better Bicycle Sales
If eBay is a boon to the small direct marketer, you could have fooled Mike Cachat, CEO of JensonUSA, a multichannel retailer of bicycles, bicycle parts and bicycling accessories.
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Agencies
Build Data Integrity to Optimize Mailing Potential
As a small business owner, one of your most critical assets is your mailing list. You need your mailings to have the best data integrity and delivery possible for every campaign so response rates remain on the rise. However, as your customer lists grow, so do your challenges in ensuring that the quality of information continues. The integrity of your data is not only your best defense against the significant costs of undelivered mail pieces, but also it is the greatest factor in determining whether your lists will prove themselves to be a commodity.
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Agencies
Ten Tips for Marketing to the Disabled
We all know — but sometimes forget — that people with disabilities have the same range of preferences, perceptions, attitudes, habits and needs that drive consumer behavior of people without disabilities. Eric Lipp, executive director for the consultancy Open Doors, notes that the disability market controls more than twice the discretionary spending of the estimated $67-billion teen market. Yet, not even half the marketing dollars are targeted at the disabled.
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Listline e-Newsletter 08/30/05
Kroll Direct Marketing Inc. will manage Questex Media Group Inc.’s list
portfolio beginning Sept. 6. There are more than 1 million names on some
30 lists, including master files, e-mail and subscriber lists for 23
trade publications.