Chief Marketer Staff

• Playmates Toys Named Licensee for Strawberry Shortcake Brand

  Playmates Toys is taking on a sweet role for 2006, launching a new line of Strawberry Shortcake dolls and toys as the new master toy licensee for the brand. To support the brand, Playmates Toys will rollout TV ads and promotion campaigns in 2006. The …

• Agencies

  Playing for Profit: New Poker Site Offers Ownership

  There is a new concept underway at a fledgling poker site trying to break into a very crowded market: offer up a share of the profits to members. PokerShare.com opened its doors, so to speak, about two weeks ago but will continue ramping up the site …

• Agencies

  Rewards Roll Out For Back-To-School Shoppers

  The back-to-school burst of shoppers has many brand marketers flocking to the call. Chase, for example, is rewarding United Mileage Plus Visa cardholders with additional miles for back to school purchases, including tuition payments at colleges and …

• Agencies

  Dollar Rent A Car Launches 40th Anniversary Sweeps

  Dollar Rent a Car is giving consumers something to celebrate as it marks 40 years of services with a sweepstakes, in which one grand-prize winner will take home 2006 Dodge Charger. Consumers can enter the 40th Anniversary Sweepstakes online at …

• Agencies

  Pain at the Pump Sparks Incentives

  At a time when consumers are paying more than ever to fuel their vehicles, gasoline retailers are rolling out incentives to help them forget about the pain at the pump. Shell Oil Products U.S. recently launched the Shell V-Power Fuel Your Drive …

• Agencies

  Free Satellite TV for All… If Municipality Changes Its Name

  The first U.S. municipality to legally and permanently change its name to “Dish” could be a hero among its residents. That’s because EchoStar Communications, parent company of the DISH Network, will give all the households in that community free …

• Brandmovers Buys HIP

  Brandmovers, Inc., a provider of promotional marketing services for online, offline and mobile interactive promotions, has acquired HIP, Inc., an online interactive media company. Harry Hallman, HIP’s CEO, has been named chief creative officer of …

• Agencies

  Northwest Airlines Exchanges Rewards For E-mail Viewing

  E-mails and surveys have become a welcomed addition for Northwest Airlines’ WorldPerks members. The airline is giving select WorldPerks program members a new way to earn additional e-Reward dollars simply for receiving and reviewing e-mail offers and …

• J. Brown Promotes Featherston to General Manager

  Marketing agency J. Brown has promoted Ken Featherston to general manager from senior VP-executive creative director. His new post began Aug. 8. In his new role, he will be responsible for the agency’s Chicago office. He will report to J. Brown CEO Tim …

• Agencies

  New Company Promotes Interactive Multimedia Gift Card

  OptiCom Marketing Group Ltd. and One28 Marketing Group LLC have formed a new company, OptiCom MoxyCard InterACTIVE to pitch its new multimedia gift card. The company will specialize in offering branded content within the retail, entertainment, sports, …