Chief Marketer Staff, Author at Chief Marketer

Baker Hill is Latest Experian Acquisition

Experian has continued its buying spree, adding Baker Hill, a relationship management, credit origination and risk-management solutions firm to its holdings.

Sears Canada to Sell Credit Business to JPMorgan Chase

JPMorgan Chase & Co. for approximately $2.2 billion.

Listline e-Newsletter 08/31/05

Atlantic List Co.now manages Funny Times magazine’s 65,135-name
subscriber list. A typical reader is politically progressive and earns
an average of $68,000 a year.

The board of directors of the Promotional Products Association International last Tuesday expelled the Advertising Specialty Institute from its membership, saying ASI’s conduct was detrimental to the association. ASI had been a member for about 55 …

Coca-Cola Eliminates CMO Post: Chuck Fruit To Take Advisory Role

Chuck Fruit, the chief marketing officer for the Coca-Cola Co. is stepping down just months after his position had been diminished amid a restructuring. The CMO position will be eliminated, according to news reports. Fruit, 58, joined Coke in 1991. He …

Agencies

Pepsi-Cola Gives Away Xbox 360 Every 10 Minutes

Xbox 360 will be one of the most sought after products this holiday season. So it’s no wonder that Pepsi-Cola Co. has teamed with Xbox maker Microsoft to offer one of the gaming consoles every 10 minutes, seven days a week, 24 hours a day for the next …

Agencies

AOL Restructures Customer Rep Pay In Response to Probe

(Direct Newsline)—AOL, Inc. has agreed to pay $1.25 million to resolve a New York State probe into complaints that its telephone reps failed to honor customers’ cancellation requests. The settlement, announced yesterday by New York State Attorney …

Agencies

William Dean, Long-time Industry Exec, Dies at 78

William R. Dean, a leader in the incentive industry for more than 30 years, died Aug. 14 in New Canaan, CT. He was 78. Dean was a past president of the National Premium Sales Executives—and a certified incentive professional of that association—and …

Playmates Toys Named Licensee for Strawberry Shortcake Brand

Playmates Toys is taking on a sweet role for 2006, launching a new line of Strawberry Shortcake dolls and toys as the new master toy licensee for the brand. To support the brand, Playmates Toys will rollout TV ads and promotion campaigns in 2006. The …