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Chief Marketer Staff

  • News Briefs

    7-ELEVEN: is set to launch a proprietary line of functional foods and beverages, tapping the low-fat, low-carb craze and America’s concerns about the growing epidemic of obesity, the company said. The product line, produced under the Formula 7 brand, …

  • Agencies

    P&I Postscripts

    THE ATLANTA FALCONS: are offering branded gift cards and merchandise return credit cards. The gift cards are available now exclusively at the new retail store, Falcons 365 in Perimeter Mall in Atlanta, and on the new Web site Falcons365.com. Stored …

  • Agencies

    Volvo to Build on E-Zine with Extranet

    It can be hard to develop a sense of community between franchises and their parent company, and even harder to do it between the individually owned franchises.

    But Volvo Rents is tightening the communications gap all around with its e-newsletter, The Rental Channel. And it hopes to do even better when it puts the same material on an extranet.

  • Agencies

    Consultant Takes Aim at New Business

    Robert Cannon left the hardware business after 20 years to set up shop as a consultant in 2001. But when a business contact hired someone else for a job Cannon was well suited for, he realized importance of keeping his name and talents in front of prospective employers. Thus, his e-newsletter, Taking Aim was born with 150 subscribers in 2002.

  • Agencies

    This One’s For You: How to Do Multiple Editions

    The question is enough to daunt any writer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The answer is you don’t. Instead, you should use a content database that can spit out the versions with little human intervention.

  • Agencies

    Zipcar Goes Extra Mile with E-mail Newsletter

    What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.

  • Agencies

    Why E-Mail is Broken–And What to Do About It

    E-mail is broken. And it’s broken in two major ways: Trust and infrastructure. First, the channel isn’t trustworthy. The legitimate senders of e-mail can’t trust the medium to deliver their mission-critical communications and the recipients of e-mail can’t trust that they’ll get what they want … and not what they don’t.

  • Agencies

    Want Feedback? Conduct a Survey

    The message bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.

  • The Weather Channel Teams With Little Debbie For On-Pack Promo

    To help establish a greater emotional connection with viewers, The Weather Channel has formed a partnership with McKee Foods to brand Little Debbie breakfast pastry cartons with an on-pack promotion for Weather Channel merchandise. More than 50 million …

  • NCH Aligns With Pinpoint for Coupon Security

    NCH Marketing Services has formed an alliance with Pinpoint Data to jointly market and deliver coupon security services that help companies better protect their coupon investments. Under the deal, Pinpoint becomes NCH’s designated supplier for coupon coding and verification services.