Chief Marketer Staff
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Retailers, Brands Tread Carefully to Provide Relief in Gulf Region
It is being called “America’s Tsunami,” and just as they were in January, brand manufacturers and retailers are faced with a conundrum in the midst of a crisis: how to tread the line between providing aid to the victims of a natural disaster— enhancing …
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Shopping Habits for Cosmetics Hurt Food and Department Stores
Consumers are changing shopping patterns when purchasing lipsticks and perfume, slowing sales for department stores and foods stores in particular while boosting sales at other retail outlets. The shift has had the greatest effect on food stores, which …
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Agencies
ABC’s Desperate Housewives Airs its Dirty Laundry
ABC is giving new meaning to the words “dirty laundry.” Feeding off the success of last year’s campaign, the network is building buzz around the second season of the hit show Desperate Housewives, promoting the series on 2 million dry cleaning …
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Agencies
JVC Tour Offers Tech Fans the ‘Perfect Experience
JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products. Running through October, The JVC Perfect Experience Road Tour 2005, consists …
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Chemistri Takes on Leo Burnett Name
Chemistri, a Publicis Groupe agency, has rebranded as Leo Burnett Detroit, a natural evolution for the advertising agency, which has been an independent Leo Burnett Worldwide operating unit since 2003. The agency focuses on a single client, GM, handling …
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Blockbuster Settlement Awards Coupons to 38 Million
Blockbuster, Inc. is awarding coupons to millions of consumers as part of a class-action settlement over the company’s extended-viewing fees policy. About 38 million people were part of the class-action settlement, company spokesman Randy Hargrove said. …
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Postal Delivery Interrupted in Hurricane’s Wake
In the wake of Hurricane Katrina, the US Postal Service has announced the following service disruptions.
Effective immediately, the Postal Service is not accepting any Standard Mail or Periodicals Mail – from any source – addressed for delivery within the following three-digit ZIP Code ranges: 369, 393, 394, 395, 396, 700, 701 and 704. -
J. Crew Plans Children’s Line, Stores in 2006
J. Crew has big plans for 2006. The high-end preppie apparel company plans to debut a children’s line of clothing dubbed crewcuts.