Chief Marketer Staff

• Listline e-Newsletter 09/06/05

  Listdata Management Services Inc. has assumed management of several
  lists on behalf of R.J. Persson Enterprises Inc.. One file for example,
  Individuals Who Need to Establish Credit contains nearly 1.2 million
  names, including 367,481 women.

• Listline e-Newsletter 09/02/05

  Consumers who responded to infomercials are named on the Ronco’s Kitchen
  Product Buyers file. Although these 600,000 buyers were offered an
  installment payment plan, about 70% made their purchases with one
  payment.

• Agencies

  National Geographic Brings Africa to Consumers Via Exhibit

  National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …

• Former PepsiCo CEO, Gary Rodkin, to Lead ConAgra as CEO

  ConAgra Foods, Inc. has named former PepsiCo CEO Gary Rodkin as president and CEO. He takes the post Oct. 1. Rodkin, 53, will also be a member of the company’s board of directors. He will succeed Bruce Rohde, who announced his plans to seek a successor …

• Agencies

  VH1, Starbucks Launch Hip Hop Honors Sweeps

  To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by …

• Cadbury Schweppes to Sell Europe Beverages Business

  Cadbury Schweppes said last week that it plans to sell its Europe Beverages business to focus on its confectionery and other beverage businesses with greater potential for higher growth and returns, including those in the U.S. The company did not …

• Agencies

  Levi’s Gives Consumers A ‘Fit Experience’ Via Tour

  Ten seconds or less. That’s the amount of time Levi Strauss says it will take to find the perfect-fitting pair of jeans as part of a 12-market tour showcasing its new electronic body measurement system. The Levi’s brand is taking the new system, the …

• Agencies

  Hasbro, Chuck E. Cheese Celebrate Play-Doh’s 50th Birthday

  The iconic Play-Doh brand is 50 years strong and toymaker Hasbro is teaming up with Chuck E. Cheese to celebrate the milestone via an instant-win game. Starting Sept. 14, consumers who visit any of the 493 Chuck E. Cheese restaurants in the U.S. will …

• News Briefs

  COCA-COLA CO.: is pulling sodas from elementary school vending machines in Poland amid concerns of childhood obesity and replacing the drinks with bottled water and fruit juices, The Associated Press reported. THE ORLANDO/ORANGE COUNTY CONVENTION AND …

• Letters to the Editor

  :”I started my business life, with a partner, running what eventually became 22 mail order businesses. Since it was our own, personal money we were spending, we were especially interested in getting the biggest possible return — so we ran at least a small split test against every single promotion we ever launched.”