* Individuals Who Need to Establish Credit
* Stock Alert Responders
* Disney Kids
* Vacationers
* Amalgamated Hispanics
* Global Online Consumer SOHO Intelligence
* Oxmoor House Modeled Files
* NextMark Releases Latest Software Version
* List Suppression in Hurricane Katrina Zone
LISTS UNDER NEW MANAGEMENT
Individuals Who Need to Establish Credit
Listdata Management Services Inc. has assumed management of several lists on behalf of R.J. Persson Enterprises Inc.. One file for example, Individuals Who Need to Establish Credit contains nearly 1.2 million names, including 367,481 women. These individuals reportedly do not have enough money to invest in a franchise or start a home-based business that interests them. The sources include space advertising.
Selections: Adult/child age, adult age range, education, homeowner, home value, income, marital status, telephone numbers, gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com
NEW LISTS
Stock Alert Responders
Cyber Marketing Group Inc. has launched a list of consumers who have used Internet search directories such as 866-STK.com to receive information about investing in stocks. Some 700,000 names are available on the 866-STK.com Stock Alert Responders list. No telemarketing is allowed.
Selections: Monthly hotline, mutual funds, insurance, CDs, investment planning, trades online, stock tips, retirement planning, real estate, commercial property, discount brokerage, ethnicity, gender, income, lifestyle, state/SCF/ZIP
Price: $120/M
Contact: Media Source Solutions Inc., Mike Simonov at 954-788-0213 or mike@mediasourcesolutions.com
Disney Kids
More than 3.3 million children’s products buyers are named on the Disney Kids file. This list is a combination of buyers and subscribers to Disney books and publications. Direct mail is the source.
Selections: Adult age, children’s age ranges, adult/child gender, homeowner, income, household income, lifestyle, recency, credit card, mail order buyers, state/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or KathyF@dunndirect.com
Vacationers
Individuals who went online for information about resorts or time-shares are identified on the Vacationers list. This is a universe of 2.5 million names. Those listed have made purchases or redeemed certificates. Inquiries for telemarketing will be considered.
Selections: Income range, monthly hotline, presence of children, gender, state/SCF/ZIP
Price: $85/M
Contact: Interactive Marketing Solutions, Dave Ruelas at 845-624-1155 or daver@intmktgsolutions.com
Amalgamated Hispanics
A total of 648,725 names are listed on the Amalgamated Hispanics file. Most of the data on this file is derived from the Internet. The average individual on this file is 38 with a $50,000 income.
Selections: Monthly hotline, income, renter/homeowner, product, gender, state/SCF/ZIP
Price: $90/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or AM@offersinthemail.com
Global Online Consumer SOHO Intelligence
Consumers who registered an Internet domain are found on the Global Online Consumer SOHO Intelligence list. More than 2.1 million international names are available. Those listed include entrepreneurs with a small business and individuals with a private Web site.
Selections: Telephone/fax numbers, monthly hotline, gender, country
Price: $175/M
Contact: Direct Media Inc., Heather Short at 203-532-3809 or hshort@directmedia.com
Oxmoor House Modeled Files
Statistical models using data from Oxmoor House were used to launch new list segments identifying particular types of book buyers. One such file is a list model that Oxmoor House used to target mailings for its Hints and Tips for Dummies book series. Some 300,000 records are available. Another new segment Oxmoor House Secrets of Southern Living Test Kitchens contains 10,557 last-12-month buyers.
Selections: Hotlines, category, gender, paid, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or abergeron@millard.com
IN THE NEWS
NextMark Releases Latest Software Version
NextMark Inc. has released updated software that now automatically identifies lists with a high degree of correlation with other specific lists based on the analysis of millions of data points. Other features for tracking split commission, exchange balance limits and brokerage and management reports have been improved in the NextMark Version 5.9 software.
List Suppression in Hurricane Katrina Zone
A growing number of companies are offering to suppress addresses for no charge in the Hurricane Katrina disaster area. Such firms include MKTG Services, Datagence Inc. and Rubin Response Management Services Inc. ALC Data Management and Information Refinery Inc. were among the first firms to institute these free services.
