Chief Marketer Staff, Author at Chief Marketer

PetSmart Spells Out Service

Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on “mart”) to PetSmart (emphasis on “smart”). The PetSmart …

Copywriter Ed McLean Dies

Copywriting legend Ed McLean died on Aug. 13 after a long illness. He was 77.

LinkShare to Join Japanese Web Portal

Japanese e-commerce portal Rakuten will acquire LinkShare, a performance-based online marketing firm, for $425 million.

DR Ad Spending Hits $2.96 Billion in First Half: TNS

Direct response advertising expenditures totaled $2.96 billion during the first half of 2005, up 19.9% from $2.5 billion last year, according to market research firm TNS Media Intelligence.

Neiman Marcus Earnings Jump 67% in Quarter

The Neiman Marcus Group Inc. reported net earnings of $34 million for the fourth quarter, up 67% from $21 million last year.

Jos. A. Bank Reports 23.4% Rise in DM Sales

Jos. A. Bank Clothiers Inc. reported net income of $5.3 million for the second quarter, up from $3.4 million last year.

Kawasaki Taps Harte-Hanks for Customer Systems

Kawasaki Motors Corp. U.S.A. has selected Harte-Hanks to help enhance the company’s customer management and sales lead generation systems.

Fundraising Firms Join Forces

Two direct response fundraising industry leaders have teamed up to help nonprofit organizations minimize expenses and raise more money from their donor databases.

Agencies

Chief Marketer Report Sept. 7, 2005

This is the special report produced by Chief Marketer to highlight its initiatives during OMMA and Advertising Week 2005

Mail Stream: A Report on Incoming Direct Mail

Mini Boden Readies Kids with Back to School Fashions British cataloger Mini Boden’s Autumn 2005 edition targets children and parents with trendy clothing options for the impending school year. The 6-3/4″ x 8-3/4″ catalog arrives polywrapped with a …