* Ronco’s Kitchen Product Buyers
* San Diego Home Garden Lifestyles
* AMM Group Files
* TelEmail
* Gardening the Organic Way
* Information Refinery Offers Free Lists to Help With Hurricane Relief
* George-Mann Opens Headquarters in Charlotte
* Colleen Ford Named General Manager at Firstmark
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Ronco’s Kitchen Product Buyers
Consumers who responded to infomercials are named on the Ronco’s Kitchen Product Buyers file. Although these 600,000 buyers were offered an installment payment plan, about 70% made their purchases with one payment. Postal and telemarketing records are available. The average unit of sale was $150. Pioneer Pacific List Marketing Inc. formerly handled this list.
Selections: Hotlines, gender, state/SCF/ZIP
Sample usage: Keystone Telesource, Community Readers Club, Ramada Plaza Resorts, Harriet Carter Gifts, Tabak’s Health Products, Oreck Direct, PCH Inc., Video Readers Club of America, Chef’s Catalog , Seventh Avenue Inc., America Online, Columbia House
Price: $90/M (postal file); $150/M (telemarketing file)
Contact: Fasano and Associates, Rose Joseph at 818-728-9030, ext. 113 or rjoseph@fasano-assoc.com
San Diego Home Garden Lifestyles
NRL Direct has been appointed manager of the subscription list for San Diego Home Garden Lifestyles magazine. The file consists of 27,000 active subscribers. About 80% of those listed are women. An average subscriber is a homeowner (94%) with a $212,677 household income. D-J Associates was the previous list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Hearst Magazines, Newport Creative, Humane Society Consortium, TimeWarner, Sunset Magazine, Western Interiors and Design
Sample tests: Ballard Designs, Bookspan, Country Homestyle
Price: $125/M
Contact: NRL Direct, Linda Missbrenner at 201-568-0707, ext. 25 or Lmissbrenner@nrldirect.com and Joy Contreras at 201-568-0707, ext. 15 or Jcontreras@nrldirect.com
NEW LISTS
AMM Group Files
Internet marketing firm Aggressive Marketing & Management Group Inc. has released a portfolio of postal and telemarketing lists generated from a network of lead generation Web sites. Sixteen million names are available. List segments identifying leads for weight loss, wedding planning, home improvement, tattoos and astrology offers are available, to name a few.
Selections: Gender, income range, age, state/SCF/ZIP
Price: $95/M (postal files); $150/M (telemarketing files)
Contact: Interactive Marketing Solutions, Dave Ruelas at 845-624-1155 or daver@intmktgsolutions.com and Chris Meehan at 845-624-1155 or chrism@intmktgsolutions.com
TelEmail
Cyber Marketing Group Inc. has released a file called 866-ITA.com TelEmail, which identifies consumers who responded to online credit marketing offers. These 3.5 million individuals applied for a new credit card. E-mail list modeling services are being introduced as well.
Selections: Monthly hotline, lifestyle, income, age, state/SCF/ZIP
Price: $120/M
Contact: Media Source Solutions Inc., Mike Simonov at 954-788-0213 or mike@mediasourcesolutions.com
Gardening the Organic Way
Online survey data has been assembled to create the Gardening the Organic Way list. These 278,814 individuals are reportedly interested in preserving local eco-systems and concerned about the environment. No telemarketing is allowed.
Selections: Hotlines, mail order buyers, magazine subscribers, donors, age, gender, household income, hobbies and interests, marital status, credit card user, ethnicity, occupation, education, religion, presence of children, homeowner, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander at 732-729-0500, ext. 12 or sostrander@pmlistsolutions.com
IN THE NEWS
Information Refinery Offers Free Lists to Help With Hurricane Relief
Information Refinery Inc. is offering nonprofit organizations, government agencies and other humanitarian groups data from its Construction Marketplace master file at no charge to assist with recovery from Hurricane Katrina. The offer applies to 190,000 postal records within a 500-mile radius of New Orleans. Additionally, the firm is offering to donate more than 6,000 e-mail records for the same geographic area derived from various e-mail files. “Hopefully, our lists can help these organizations communicate with and mobilize the builders, remodelers, contractors, engineers and architects that will be needed,” said company president Gordon Clothworthy, in a statement. Information Refinery is also offering to transmit e-mail campaigns for such groups to the affected region at no charge.
George-Mann Opens Headquarters in Charlotte
George-Mann Associates Inc. has reorganized operations and relocated its corporate headquarters in Charlotte, NC. List management services will be provided at the firm’s office in Freehold, NJ. Compiled lists and data processing services now will be handled in North Carolina and at the firm’s Ocean Township, NJ office. Management and brokerage services will be handled from the New Hope, PA office. All the offices can be reached via the same phone number, 732-303-0252.
Colleen Ford Named General Manager at Firstmark
Colleen Ford has been promoted to general manager of operations at Firstmark Inc. Ford will oversee all sales and technical operations related to list counts and order fulfillment for more than business-to-business 300 lists and database products. Ford has been with the Campton, NH-based firm since May 2003.
Short Cuts
The Drivers Direct package insert program, managed by the LH Management Division of Leon Henry Inc., was recently pulled off the market.
Mokrynskidirect will close at 2 p.m. Friday to start the Labor Day holiday early.
