Chief Marketer Staff

• Raising questions, raising the bar

  During last month’s PROMO Expo in Chicago, I was lucky enough to moderate a town meeting-style session on ROI metrics. Scheduled for early morning on

• Agencies

  I Want to Direct

  Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the

• Agencies

  Green Is Growing

  LONG BEFORE GAS PRICES STARTED HITTING A HIGH NOTE, I impulsively bought a hybrid car. Looks like I’ll soon have lots of company. The Economic News reports

• RECHARGING

  SUSANNE LYONS IS PREPARING FOR THE OLYMPICS with a different team this time around. The Winter Games in Torino, Italy will be Lyons’ second Olympics as

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  A Blueprint for Change

  If you haven’t read the U.S. Postal Service’s 2006-2010 Strategic Transformation Plan, you should. It will provide as clear and concise a guide to what

• Global Get-Togethers

  It took six months to coordinate 35 calendars, but Publicis Dialog finally got all its global creative directors together to compare notes. Publicis Dialog’s

• Agencies

  LETTERS TO THE EDITOR

  CANNON’S VALENTINE TO NEW ORLEANS What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven’t read

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  Greco Meets the Press

  IT WAS SUPPOSED TO BE DMA president John Greco’s coming-out party. The DMA05 conference in Atlanta was the first fall show that was truly his after having

• Agencies

  The Coning of America

  Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,

• Fair Game?

  Video game advertising is projected to more than quadruple to $800 million in 2009, from $120 million last year as the popularity of video games soars.