Chief Marketer Staff, Author at Chief Marketer

Coca-Cola Extends Long-Terms Partnership with FIFA

Coca-Cola has extended its association with The Federation Internationale de Football Association in an agreement to last through 2022.

Agencies

FSI Supports Kodak’s Cinderella Man Sweeps and Giveaways

With a heavyweight lineup of premiums, Eastman Kodak Co. has teamed with Universal Studios Home Entertainment for the DVD release of Cinderella Man through a special promotion. From the Dec. 6 release date through Dec. 31, consumers who …

7-Eleven Brings DePinto Back as CEO

7-Eleven Inc. has hired its former VP-operations, Joe DePinto, as president-CEO. DePinto joins 7-Eleven on Dec. 1. He replaces Jim Keyes, who resigned earlier this month (Nov. 17 Xtra). DePinto had been VP-operations for Dallas-based 7-Eleven from May …

Agencies

Old Spice Finds its ‘High Endurance’ Guy

Old Spice spent the summer searching for the perfect “high endurance” guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He’s 23-year-old Lamar …

Agencies

Bugaboo Strollers to Sweep Baby and Parents to Amsterdam

To prove that travel with babies can be fun, Bugaboo has launched its Daytrip to Amsterdam Sweepstakes. To enter, U.S. and Canadian consumers purchasing any of three Bugaboo stroller models (Frog, Gecko and Cameleon) in 2005 have until Dec. 31 to return …

News Briefs

WARNER BROS. CONSUMER PRODUCTS: has chosen Italian retailer Dufry as its exclusive licensee in Italy. Under the new deal, the first Warner Bros. Studio store opens today at Rome’s Fiumicino Airport. Other stores, featuring toys and other items based on …