With a heavyweight lineup of premiums, Eastman Kodak Co. has teamed with Universal Studios Home Entertainment for the DVD release of Cinderella Man through a special promotion.
From the Dec. 6 release date through Dec. 31, consumers who purchase the DVD and $199 or more of select Kodak Easyshare products will receive four free DVDs of their choice from a list of 10 select Universal Studios Home Entertainment DVD titles. Additionally, an online sweepstakes at the promotion’s Web site (Kodak.com/go/cinderellaman) offers a host of instant-win prizes, including a grand prize VIP trip for 12 to Universal Studios in Hollywood, CA.
The Buffalo, NY, division of marketing communications agency Eric Mower and Associates designed the campaign, including P-O-P and a free-standing insert that appears Dec. 4 in 45 million Sunday newspapers nationwide. Print ads, slated to run late November through December in issues of Entertainment Weekly, ESPN The Magazine, Newsweek, People and other publications, will support.
Network
