Chief Marketer Staff
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DM Sales Lag Retail for Tiffany
Tiffany & Co. reported third quarter sales of $500.1 million, up from $461.2 million in third quarter 2004.
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Agencies
Dell/Merkle Named Platinum NCDM Excellence Winners
A direct marketing campaign Merkle Inc. coordinated for client Dell was named the 2005 National Center for Database Marketing (NCDM) Excellence Award’s platinum winner.
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Digital
Content Rules in Contextual Advertising
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. And it can do that because it has a search term to use as a targeting tool; if you
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Digital
When Bots Don’t Come Crawling, Try Paid Inclusion
Next time you duck into the corner convenience store or bodega to get a pack of gum and a lottery ticket, take a look around. All that equipment, from the shelves to the security mirrors and from the pricing gun to the
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Digital
Local Search Swerves to Express Lane
You can tell the local search market is heating up by the amount of attention it
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Listline e-Newsletter 11/30/05
Scholastic Inc. has appointed Millard Group Inc. to oversee the
Scholastic at Home files. More than 6.2 million members of school-based
clubs and continuity programs are named on the Scholastic at Home master
file. -
Momentum Annexes World Creative Group
Momentum Worldwide has absorbed sister shop World Creative Group, bringing its two principals and 13 creative staffers to the promotion agency.
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Agencies
Palladium Shoes Uses GPS for Treasure Hunt
Eager to attract globetrotting shoe buffs, international footwear manufacturer Palladium will soon launch a new branding campaign tied to the increasingly popular game of geocaching. In the online game, players are sent on a real-world treasure hunt …
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Agencies
RadioShack Tours Malls with Red Chair
RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.