Chief Marketer Staff, Author at Chief Marketer

Google Adds Ann Mather to Board

Search firm Google Inc. named Ann Mather to its board of directors on Nov. 22. She will also chair the Mountain View, CA-based firm’s audit committee.

Letters to the Editor

Mark Amtower critiques the Gold Standard letter, saying it should have had a PS with a bonus.

Re: Loose Cannon: The Gold Standard

What that letter lacked was the “killer P.S.”, what many copywriters view as the most critical component of a business letter. A PS with a “bonus” would have had your credit card in their hands in seconds.

Listline e-Newsletter 11/29/05

Hoffman Media LLC has released five women’s and sewing magazine lists.
Southern Lady Magazine list with 36,277 subscribers is the largest.

Agencies

McDonald’s Rolls Out Gift Cards with $22 Million Sampling Effort

McDonald’s Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers.

Agencies

Weekend Shopping Nears $28 Billion

Holiday shopping over Thanksgiving weekend hit $27.8 billion, up nearly 22% from last year.

Agencies

Classic Media, Brands Chill With Frosty Home Video Release

Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS.

Agencies

Bluefly.com Taps ‘Naked’ Ad for Holiday Game

Online retailer Bluefly.com this week launches an instant-win game tied to its controversial ad campaign. The You’ll Never Go Naked Again game will award one $1,000 shopping spree each day through yearend. Sweeps entrants also earn discounts on the …

TiVo Develops Ad Search Product for TV

TiVo, Inc. is set to launch a television-based advertising search service in Spring 2006. The service will deliver relevant, targeted ads to subscribers who opt-in to view certain ad categories, such as automotive, travel, telecommunications and …

Black Friday Fruitful for Online Retailers

Millions of shoppers across the country may have camped out in front of retail stores on Black Friday in a bid to get first pick at the sales, but millions more sat at home and booted up the Net.