Chief Marketer Staff

• Web Gains Importance as B-to-B Channel: Survey

  B-to-B customers are turning to the Web in growing numbers to find distributors for the materials they need, according to a survey of engineers, technical buyers and scientific professionals conducted by vertical search engine GlobalSpec.

• Agencies

  Loose Cannon: Notes from Inside the Asylum

  Here in my padded cell I wonder: If a tree falls in the forest, but a Google search doesn’t mention it on the first page of results, did it really happen?

  Here in my padded cell I wonder: What is the simplest organism, from a taxonomic perspective, to ever receive a credit card solicitation in the mail?

  Here in my padded cell I wonder: Given that a common 1960s ad agency nickname for clients was “pigs with checkbooks,” what did companies that print and sell personalized checks call their customers?

• Agencies

  Planning an Overseas Event? Read This First

  No matter how many promotions you’ve done domestically, there’s still a learning curve you need to go through to get a handle on the rules, regulations, and customs of doing business internationally.

• GIVE-AND-TAKE WITH THE MAVEN

  Liked Tom Collins’ comments about

• CURMUDGEON-ON-BLOGS

  Reading Herschell Gordon Lewis’ Curmudgeon-at-Large column on the blog craze (March), two recent news items came to mind. One was a widely circulated news story about how the U.S. population is so sleep-deprived. The other was an op-ed piece in Advertising Age pointing out how Americans are spending more time than ever watching television.

• LIES…AND REALLY BIG LIES

  ‘ll agree with Herschell Gordon Lewis that

• Listline e-Newsletter 05/12/06

  Belardi/Ostroy ALC LLC now manages the Colorful Images catalog buyers
  master file and the Colorful Images Enhanced list. More than 575,000
  buyers are available from the last 12 months on either file.

• Agencies

  Colloquy Corner: Avoiding the Zero-Sum Game

  Beside the general argument that single-tender loyalty programs capture only a percentage of your overall customer transactions, there’s another reason that many loyalty marketers value multitender over single-tender programs.

• A Case of Consumer Ennui

  Every marketer bemoans the fact that engaging consumers is a more and more difficult task. They’ll try the traditional route (TV, magazines), the alphabet innovative conduit (IM, ISP, PDA, MP3), and every pathway in between.

• Data & Analytics

  What Makes Millennials Millennials

  It would be an understatement to say that as Millennials (those born between 1977 and 1994) come of age, the rest of population is taken aback.