Listline e-Newsletter 05/12/06
* Colorful Images
* Honey Magazine
* Excite.com Postal Address File
* All Revved Up
* Automotive Newsstand Catalog Buyers
* Family Tree Maker PIP
* Corporate Holiday Card Catalog
* People in the News
* Seton/Champion America
LISTS UNDER NEW MANAGEMENT
Colorful Images
Belardi/Ostroy ALC LLC now manages the Colorful Images catalog buyers master file and the Colorful Images Enhanced list. More than 575,000 buyers are available from the last 12 months on either file. A typical customer spent an average of $35 for personalized paper products or other general merchandise. Direct Media Inc. was the prior list manager.
Selections: Hotlines, dollar amount spent (ranges), last purchase, gift givers, product, gender, multi/single buyers, business address, state/SCF/ZIP
Sample usage: Abbey Press, Back in the Saddle, Harriet Carter, Homeroom, Oriental Trading, Paragon, Touch of Class, Family Fun, Ashton Drake, Colonial Candle, Popcorn Factory, Bank of America, Bookspan, Horse Illustrated, Parenting Magazine, Providian, AAA, AARP, Phoenix Zoo, Collin Street Bakery, Company Store, Lillian Vernon, Walter Drake, Zoo Consortium
Price: $105/M (last 12-month buyers)
Contact: Belardi/Ostroy ALC LLC, Brook Jacobson at 212-381-1735 or [email protected]
Honey Magazine
Sahara Entertainment has appointed Specialists Marketing Services Inc. to manage the Honey Magazine file. This African American women’s magazine has not been published in two years, and is slated to be re-launched next year. The list presently consists of 488,000 paid subscribers whose subscriptions were cancelled by the previous publisher. The file has been off the market for two years.
Selections: State/SCF/ZIP
Price: $80/M
Contact: Specialists Marketing Services Inc., Mary Ann Montalbano at 201-865-5800, ext. 2204 or [email protected] and Brian Watson at 201-865-5800, ext. 2601 or [email protected]
NEW LISTS
Excite.com Postal Address File
Excite.com Postal Address File
InterActiveCorp recently released the Excite.com Postal Address File. Nearly 120,000 registered members of Excite.com are named. Members provide information about their interests as part of the registration process. Additional demographic data from Acxiom has been overlaid.
Selections: Hotlines, adult’s/child’s age/gender, income, household income, interest, presence of children, lifestyle, mail order buyers, donors, religion, race, ethnicity, state/SCF/ZIP
Price: $100/M (base)
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]
All Revved Up
Some 800,000 sports car owners are named on the All Revved Up list. These individuals either purchased or inquired about automotive accessories, magazines, books or apparel with emblazoned with sports car brand logos. One quarter of these individuals are women. The average direct mail generated sale was $50.
Selections: Age range, credit card buyers, ethnicity, gender, homeowner, income, length of residence, lifestyle, mail order buyers, monthly hotline, telephone numbers, presence of children, teenagers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected] and Ken Wood at 864-962-0761 or [email protected]
Automotive Newsstand Catalog Buyers
Consumers who paid $1 to $10 to purchase catalogs from Automotive Newsstand are available on this new file. A total of 6,621 names are offered. The source is point-of-purchase at car shows nationwide.
Selections: Vehicle make/model, gender, state/SCF/ZIP
Price: $90/M
Contact: Kroll Direct Marketing Inc., Janae Thompson at 609-275-2900, ext. 104 or [email protected]
NEW INSERT MEDIA
Family Tree Maker PIP
MyFamily.com Inc. has introduced the Family Tree Maker package insert program. An estimated 200,000 packages are shipped annually to software buyers with an interest in genealogy. Two inserts per package will be accepted. Inserts should be between 3-1/2 to 5 inches and 5 to 8-1/2 inches. Inquiries for oversize inserts will be considered.
Price: $61/M
Contact: AM/Direct, Jeff Savastano at 603-924-9262, ext. 2361 or [email protected]
NEW SELECTS
Corporate Holiday Card Catalog
A selection for credit card buyers has been added to the Corporate Holiday Card Catalog list of holiday greeting card buyers. More than 72,000 business-to-business buyers from 2005 are available. This file includes buyers from 11 catalogs including Stratford Hall, Holiday Classics, Designers Gold and Greenwoods, to name a few.
Additional selections: Contact name, number of employees, SOHO, title, one per company, sales volume, female-oriented business, gender, state/SCF/ZIP
Sample usage: Baldwin Cooke Co., Crestline Co., Harry and David, Headsets.com, Houdini Inc., Idea Art, Legal Seafood, Mrs. Fields, New Pig Corp., Perfect Pen
Price: $125/M
Contact: Walter Karl Inc., Tracey Bausano at 845-732-7092 or [email protected] and Mary Ralicki at 845-732-7065 or [email protected]
IN THE NEWS
People in the News
Patti Pierce has joined Direct Partner Solutions Inc. as an account executive in the list management division. Pierce formerly worked for MKTG Services Inc.
SPECIALS!
Seton/Champion America
Both the Seton Identification Products (472,788 names) and Champion America (116,559 names) lists are available to new test mailers for $50/M until June 30. Contact Direct Media Inc., Mike Miles at 203-532-3851 or [email protected]
