Chief Marketer Staff

• Short Cuts

  Interactive agency PinPoint Interactive Media is starting a new division to offer text messaging, Web site registration and other mobile media services, including a store locator service.

• Listline e-Newsletter 05/22/06

  Worldata has been chosen to manage Stevens Publishing’s list portfolio
  starting today. Numerous lists of subscribers to magazines, postal and
  e-mail newsletters are available, in addition to master files.

• 1,120 Shoppers Say Why They Abandon E-commerce Sites

  Why do more than 90% of the consumers who visit an e-commerce site leave without purchasing?

• Agencies

  Corona and Playboy to Party All Summer in $2 Million Push

  Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.

• Wyndham Hotels Dangle GPS Cell Phones for Stays

  Wyndham Hotels and Resorts are giving consumers a sweet incentive for booking online reservations at its hotels — a GPS-enabled cell phone.

• Agencies

  Pop-Tarts Keeps American Idol Tour Warm

  Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.

• Agencies

  Kodak, Frito-Lay Frame Photo Giveaway

  Eastman Kodak Co. and Frito-Lay have teamed for an early- summer promo that puts chits for free photos on bags of Lay’s potato chips.

• News Briefs

  VISA: is further leveraging its “Life Takes” campaign launched in February (PROMO Xtra, Feb. 8, 2006) with events that engage Greenwich Village artists and designers. This week, the financial services company took its “Life Takes Expression” extension …

• DMA Says Direct Marketing Growth Fell in Q1 2005

  Direct marketing industry growth declined in first quarter of 2006, falling below the robust growth levels they have attained during the last two years, according to the Direct Marketing Association

• Zombie Computer Network Commits Click Fraud

  A global network of 34,000