Listline e-Newsletter 05/22/06
* Stevens Publishing
* Discover Magazine List Group
* Planet Travel
* Medical Childhood Development Worldwide
* Bed Conversions PIP
* McKnight’s Long Term Care News
* Healthier News Master File
* Hispanic American Buyers
* Mason Companies
LISTS UNDER NEW MANAGEMENT
Stevens Publishing
Worldata has been chosen to manage Stevens Publishing’s list portfolio starting today. Numerous lists of subscribers to magazines, postal and e-mail newsletters are available, in addition to master files. More than 550,000 subscribers to 30 publications are named on the Stevens Publishing postal master file. Files are available for such titles as Occupational Health and Safety, Security Products, Water Week and Waste Management News, to name a few. This list group was previously managed in house.
Price: $125/M (postal master file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Discover Magazine List Group
Saavoy List Management Inc. recently assumed management over a portfolio of lists available from Discover Magazine. Various titles are offered in categories such as Discover Magazine’s Outdoors and Sports Source (94,832 names) and Pet Source (79,885 names). Mal Dunn Associates was the prior list manager.
Selections: Adult’s/child’s age, donors, mail order buyers, homeowner, income, marital status, occupation, recency, presence of children, gender, credit card, lifestyle, state/SCF/ZIP
Price: $100/M (outdoors file); $110/M (pet file)
Contact: Saavoy List Management Inc., Jane McAveney at 201-845-8840, ext. 12 or [email protected]
NEW LISTS
Planet Travel
Some 800,000 members of travel clubs are identified on the Planet Travel file. Sources include direct mail surveys and public records.
Selections: Hotlines, telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: Catamount Group, Kat Hauspurg at 203-778-4110 or [email protected]
Medical Childhood Development Worldwide
More than 50,000 are available on the Medical Childhood Development Worldwide list. This file is comprised in individuals involved in childhood development medicine, including areas such as fertility, pregnancy and growth. This data is derived from Frankform’s Worldwide Executive and Professional database. Sources include telemarketing, on-site interviews and other research.
Selections: Job function, state/SCF/ZIP
Price: $245/M (postal addresses); $345/M (telemarketing/fax numbers); $475/M (e-mail addresses)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or [email protected]
NEW INSERT MEDIA
Bed Conversions PIP
The Bed Conversions package insert program targets buyers of bed covers who spent an average of $200. More than 100,000 packages are shipped annually. Up to six inserts per package will be accepted. Inserts may be as large as 5 by inches. Inquiries for inserts heavier than .25 ounce will be considered.
Price: $60/M
Contact: George-Mann Associates Inc., Rosemary Ganci at 732-603-1054 or [email protected]
NEW SELECTS
McKnight’s Long Term Care News
Haymarket Media Inc. has begun offering a (30,521) telephone numbers selection on McKnight’s Long Term Care News subscribers list and several other publications’ lists. McKnight reaches professionals involved in long-term healthcare industry, including individuals who work in skilled nursing, assisted living and home care.
Additional selections: Business/industry type, job title, number of beds, state/SCF/ZIP
Price: $145/M (postal addresses)
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 [email protected]
UPDATED LISTS
Healthier News Master File
The Agora Health master file has been renamed the Healthier News master file. Some 405,800 active subscribers to various health newsletter and book buyers are available. The average unit of sale was $50. Direct mail, space advertising and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $135/M (base)
Contact: NameBank International, Beth Principe at 410-783-8460 or [email protected]
SPECIALS!
Hispanic American Buyers
Through June 30 those who rent the Hispanic American Buyers list will receive three selects for the price of one. More than 5 million names are available. Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Mason Companies
A 20% discount off the base rate is being offered until July 31–for one list–to those who test an equal number of names from two list titles offered by the Mason Companies. With 5.4 million names Mason’s master file is the largest in this group of shoe buyers. Contact: ALC Data Management, Bruce Kimmel at 914-524-5249 or [email protected]
